Companies are expected to spend a whopping $118 billion on digital marketing next year.
Why?
Because everybody’s eyes are online these days.
More time is being spent on computers, tablets, and smartphones than ever before. Billboards and leaflets are no longer viable. To get a product/service in front of an audience, then, marketers must take an increasingly digital route.
Such serious sums of marketing money require an adequate return on investment though. To make it worth their financial while, businesses must succeed in generating high numbers of internet leads.
Needless to say, failing to generate leads makes converting something of a challenge! And from there it’s a one-way ticket to trouble.
Looking for ways to avoid that eventuality and make your website a winning lead generator?
We can help. Keep reading to discover 7 website optimization tips to generate more leads.
1. Start a Blog (& Master SEO)
Blogs are nothing new.
Indeed, it’s got to a point where 4 million blog posts are published every single day. Clearly, every man and his dog has a blog, using the content to rank in google and drive traffic to their site.
You should be doing the same thing! Don’t wait any longer to set one up and get your head around search engine optimization.
Blog posts have long been a foundation of content marketing.
Find the keywords your target audience is searching for online. Write a comprehensive, useful and engaging article that answers their questions and solves their problems. From there, earn some backlinks from high-authority sites and wait for your article to rank on Google.
Get to the top spot and you can send thousands of eyes to your site. Once there, you can use an offer to entice them into providing their email address.
2. Use Forms to Capture Leads
Traffic in and of itself means very little.
Sure, it’s nice to have tons of people visiting your site and reading your content. You can generate interest that way and expose your product/service to a wider audience.
You owe it to yourself to turn that traffic into leads!
You’ve done the hard work in getting them to your site. Don’t let them slip through your fingers. Include forms on each webpage (especially those with high traffic) to capture their details.
3. Keep Things Quick
Your website needs to be fast.
Too slow and it’s never going to fire on all lead-generating cylinders.
Our attention spans are diabolically short these days. Force someone to wait even a few seconds for a webpage to load and they’ll probably click away.
Only by getting someone onto your site do you have a chance to turn them into a lead. If you’ve earned the click, the last thing you want is for them to click away impatiently.
Speed your site up as much as possible. The quicker the better.
4. Ensure Lead Magnets Match Content
Lead magnets are used to convince somebody to part with their details.
They’re offers, giveaways, e-books, exclusive content, and so on, used by webmasters to encourage the trade. In essence: “we’ll give you X if you provide your email address”.
Remember the forms we talked about above?
Well, the chance of them working without some sort of lead magnet is minimal. People are wary of handing over their info for nothing in return. Compel them to deliver their details with an unmissable magnet.
However, make sure they’re relevant to the webpage or article they’re on.
If you’re reading an article about caring for a dog, then you’re unlikely to want our e-book on caring for a cat. Get it? Make sure the offer matches the content for your best chance of converting.
5. Include Calls-to-Action (CTAs)
CTAs are key to lead generation success.
People are a bit like sheep. They need shepherding down a particular pathway if they’re ever going to act in line with your needs.
Provide explicit instructions on your website, telling users what you want them to do; combine CTAs with your lead magnets and forms for maximum effect.
Examples include:
- ‘Click here to subscribe’,
- ‘Download Our E-book’,
- ‘Join Our Community’, or
- ‘Purchase Your Tickets’.
6. Offer Desirable Content Upgrades
Content upgrades are similar to lead magnets.
Both offer something of value in exchange for a user’s details. In other words, they’re used to incentivize and stimulate lead generation.
However, lead magnets are usually significant in nature.
They’re free E-books, courses, giveaways, and access opportunities. They’re of significant value, which is why they work so well in generating quality leads. But they also take serious time, energy, and occasionally money to put together.
Content upgrades are a step down in terms of both value and investment.
With minimal effort, you can create something of sufficient worth to get someone’s contact information. Each content upgrade relates to the specific piece of content in which they’re found.
They can be anything from a PDF download of the article to bonus pieces of advice. Include them in your popular articles and you can drive serious leads your way.
7. Test Everything All the Time
Successful marketing relies on effective and thorough testing.
Lead generation is no exception.
It’s of utmost importance to test every aspect of your endeavors. Set up A/B split tests to assess which copy, colors, content upgrades, landing pages work best.
Even slight alterations can have significant results. Minor changes to the word order and page layout can, for whatever reason, stimulate incredible gains.
The fact of the matter is that, without testing, you’ll never know if you’re reaching your lead generation potential. Set up your split tests and accrue the data that can skyrocket the effectiveness of your efforts.
Time to Generate More Internet Leads
Businesses are devoting increasing sums of money to their digital marketing.
And lead generation is at the heart of their endeavors. After all, gaining internet leads is the first step along the road to driving conversions and generating revenue.
As we’ve seen, used correctly, your website can be a mighty tool at your lead generation disposal.
Hopefully, the information in this article will help you set up your site for success.
Looking for more leads? Contact us today to see how we can be of service.