5 Reasons Why Small Business Should Use Google Ads to Increase Sales
Are you in the multi-level marketing business? Are you working from home but find it difficult to generate leads?
Many small businesses are struggling to find sales prospects when stuck indoors. With social distancing and quarantines, it seems impossible to meet new clients.
Even website traffic is stagnating as competition rises. Is your site dropping down Google's rankings when you need to be #1?
Now's the time to harness pay-per-click (PPC) advertising.
Google AdWords is the most popular PPC platform. Its ads appear on over two million websites and 650k+ apps. They're also listed on the world's largest search engine – Google!
If you've never used PPC before then read on. We highlight how AdWords works, how to get up and running, and how much it costs.
Here are 5 benefits of Google AdWords and how you can increase sales through PPC advertising.
1. Pay Only When They Click
Google AdWords works like this:
You create your advert and tell Google who you want to market to. Targeting your customers is key to the process. You can choose from multiple demographics including location so your ad only appears to users in your region.
Next, you set your budget cap. This is a monthly limit you're willing to spend. Google won't go over it unless you change it.
Google will display how much each ad will cost you. Most advertisers charge to place your ad on their site but Google works a little differently because...
You only pay when someone click's on your advert!
This Cost-Per-Click (CPC) system captures the customers you want at a price you can afford. Prospective sales funnel to your website or Google Maps or anywhere you choose. Ads appear in Android apps to reach an even larger market.
CPC AdWords for small business owners = full control of your online marketing spend.
2. List Number One on Google
Google is the highest-ranked search engine in the world with 92% market share.
When a user searches, the results are divided into two groups: organic and paid. Organic or natural results list websites that Google decides best-suits the search term. They're the ones all your SEO dollars aim to rank high for.
It used to be that paid results looked like ads. With a colored border and separation from organic listings, they put many users off.
Now, Google makes paid results appear like natural listings. The word 'Ad' is the only indicator that they are adverts. They show at the top of the page so are first to be seen.
In effect, your AdWord might be number one on Google.
Might be.
When a potential customer searches for your products or services Google checks your ad's criteria. If you're under budget and the keyword and customer data matches then your ad appears.
What determines the position is how much you're willing to spend per click. The higher the value the higher the odds you'll get #1.
There are other factors Google uses like the bounce rate of your clicks i.e. did people leave within seconds. They also check the quality of your ads so make sure you've no spelling errors!
3. Speedy Results
From creating a new AdWords account to creating your first campaign, your ads can appear within one business day.
A day? Surely you mean a few hours? This is the Internet, after all.
Every advert that appears on the Google network needs to be approved. This includes examining the:
- Headline
- Description
- Keywords
- Destination
- Any images and video
When you consider that a new website can take months if not years to rank on Google's first page, AdWords does pretty well. SEO is vital for your organic listings but Google ads for small business owners boost your overall rankings.
If you change your ad's content it will need to go through the approval process again.
While it goes offline remember you can create multiple adverts. Why not increase your spend on live ads until the edited one clears? Either way, you'll still retain position and gain leads to your site.
4. Full Control of Campaigns
One of the major Google AdWords benefits is having full control over your ads.
Each account can create multiple campaigns. Campaigns let you organize your ads. For example, in November you could create a campaign to target Christmas shoppers.
Each campaign comprises multiple ad groups. These let you categorize your ads and target specific products or services. Ads appear in these groups and comprise of keywords, ad text, and landing pages.
You have total control over all your ads, ad groups, and campaigns.
Christmas is over? Pause that campaign. Sold all your stock? Pause your ad group. Stock arrives in surplus? Resume the group and increase your budget.
The goal is to increase your click-through rate (CTR), retain the visitor, and convert them into a paying customer. If you find the current Google AdWords effectiveness is low you can change things immediately.
5. Benefits of Google AdWords With Targeted Marketing
One essential SEO tool that ties with the AdWords system is their Keyword Planner.
The Keyword Planner lets you discover what people are searching for. Type in a keyword/phrase and the tool displays its average monthly searches. A graph highlights trends so you'll see when the phrase is most effective.
What if your chosen keyword doesn't rank well?
The planner also suggests relevant keywords. You can choose from these to create your own list for your ad to appear under.
Most important is the top of range bid.
This shows how much ads cost for the given search term. They're divided into low and high ranges, showing the spread of ad prices over time.
A similar tool that is free for anyone to use is Google Trends. It provides geographic spread and related queries but doesn't show AdWords data.
Market the Smart Way
The benefits of Google AdWords are clear but how else do you find leads to market your company?
Combining offline and online marketing methods is the best way to promote your business. Mailshots and telemarketing along with email and mobile texts increase the likelihood of building sales.
The question is: who do you target?
At Sales Data Pro, we offer 100% quality data lists for multiple business sectors. From DNC-Compliant telemarketing numbers to real-time aged Internet leads, we've got you covered.
Our data plans include consumer data, business data, and aged Internet leads.
Contact us today to discover how our marketing data can increase your sales. Combine them with AdWords and skyrocket your bottom line.
Be smart. Market with SDP.
At Last, the 7 Secret on How to Be Successful in Direct Sales Is Revealed
The thrill of seeing large sums of money flowing into your bank account keeps you going each day in the direct sales world. There's no question you have the drive.
The question is, do you have the know-how to go with it? In other words, are you wasting each day simply because you don't know how to maximize your sales opportunities?
Fortunately, it is indeed possible to become a superstar in direct sales. Here are seven amazing secrets on how to be successful in direct sales in 2020.
Let's get started!
1. Identify the Target Market
One of the most important steps you need to take in direct sales this spring is to determine who your services' or products' best buyers are.
In many direct sales firms, your trainers will have you start by listing 100 individuals you know. Although you may certainly find some new business partners or customers in your list, it is best to simply pinpoint who your best potential buyers are from the start.
If you identify your offerings' target buyers, you'll avoid wasting energy and time on people who honestly aren't into what you are offering.
2. Pinpoint Your Value Proposition
In addition to identifying who will likely purchase your offerings, be sure to also identify how they benefit from using your offerings.
For instance, maybe your products will help your customers to feel more energetic. Or, maybe your service will enable them to feel more self-assured.
Reframe your offering's most outstanding features into benefits that your prospective buyers are looking for. This is the best way for you to make sale after sale.
3. Make Daily Contacts
Another important step for any serious direct salesperson is to constantly contact potential customers. In fact, a good goal is to make five contacts each day.
Yes, you are already very busy. We get it. But the key to your success is keeping your calendar full.
The more you allow gaps to develop in your bookings, the more challenging it will be for you to maintain your sales momentum long term.
4. Be Respectful of the Client's Time
When you interact with clients, try to treat their time as a precious commodity. After all, the time you take from them is time they'll never get back.
As a general rule of thumb, people appreciate directness and brevity. So, when you're speaking with your potential customer, be friendly, but keep them focused.
Also, pre-plan the items you will go over with them. This will help you to stay on track during your entire conversation with them.
5. Be Different
Ask yourself this question: "Why should a customer purchase X from me instead of another direct sales representative down the street?"
It is critical that you differentiate yourself from your competition. What makes you stand out?
An excellent way to show how you are different is to share a personal story with your prospective buyers. After all, nobody has the story that you do. This means they can't replicate what you're sharing.
If your story resonates with your potential buyers, then these buyers may be motivated to purchase from you versus another representative.
Another way to make yourself stand out is to offer a greater level of customer service to your clients. You could even also offer an enticing loyalty program for repeat clients.
Furthermore, consider customizing your offering, if possible. You may also want to create your own online site to showcase your personality. Even an advice-filled newsletter that you send out to clients via email can make you hard to forget in the client's mind.
6. Follow Up with Clients
Yet another way to be a direct sales superstar is to remember to follow up with your clients.
Specifically, create a system that will allow you to easily keep in contact with clients and prospects.
Unfortunately, many direct sales representatives are ready to give up once they receive a "no." However, when a client says no to an appointment or purchase, it just may not be the best time.
Instead of accepting defeat, try to follow up with them later to see if they may be interested in sitting down with you or buying from you then. When you follow up with clients, you are demonstrating excellent customer service.
7. Use What You Are Selling
Finally, if you are trying to sell a product or service, make sure that you try this offering for yourself, too.
If you are truly excited about what you are selling, your customers will be able to tell. Likewise, they can tell if you're just giving them a company-created spiel.
The more enthusiastic you are about the products you are selling, the easier it will be for you to make the sale every time.
Also, when you use your service or product, this gives you a personal experience with the offering. As a result, you gain firsthand information that you can incorporate into your sales presentations. This enables you to discuss your offering in an accurate and honest manner with possible customers.
How We Can Help You to Master How to Be Successful in Direct Sales
If you're wondering how to be successful in direct sales, we've got you covered with our one-of-a-kind tool for salespeople: Sales Data Pro.
This tool is the most affordable and user-friendly generator of internet leads in real time. You can also receive consumer and business data from our tool. These data can be helpful to use in predictive dialing, telemarketing, and direct mail.
Get in touch with us to learn more about how Sales Data Pro can help you to take your sales successes to a whole new level in 2020 and beyond.
7 Hottest Digital Marketing Trends That Will Define 2020
More than 60% of your customers begin their shopping instances online.
To say that digital marketing is now critical for your survival is an understatement. You need to be present to influence your customer purchase moments. Digital marketing is a useful tool in helping you talk to the right leads at the right time. However, ever-changing, trends in the horizon threaten to affect your strategy.
Here’s a look at the future of digital marketing to help you uncover impactful trends you need to watch out for.
What's Digital Marketing?
For many, digital marketing is about social media and search engine optimization (SEO). The reality is that at this point, digital marketing has dug deep to span over various aspects.
It’s through digital marketing that you promote your brand. Additionally, you can rely on digital marketing to relay your customer experience.
Digital media helps brands manage various types of media to grow their value. These are earned, owned, and paid media.
With earned media, third parties get to share your product or service and, in the process, compliment your brand. You can intercept this organic moment using digital marketing to leverage the goodwill displayed for more brand equity.
On the other side of the street, paid media is you paying to leverage a third-party channel and reach customers. Through digital marketing, you can craft the right strategies that make the most out of your investment.
Owned media refers to the assets your brand takes ownership of, and you can rely on digital marketing to help drum up brand growth using these assets.
The Future of Digital Marketing
To maximize your digital marketing strategy, you need to not only know where it’s been but where it’s going. Let’s examine some exciting trends poised to shape the field in 2020.
1. Experience over Product
Today’s customer is very fluid, and to add to the pain, has a lot more options to substitute you. Therefore, you can’t live focusing your digital marketing on only acquiring customers.
Your approach to digital marketing must now place customer retention at the heart of things. In this pursuit, expect to see a heavier emphasis on customer experience over the direct promotion of products.
As you think through your strategy, you should intentionally focus on developing hands-on customer experiences. These touchpoints will help differentiate your product from the pack, but only if the experiences remain relevant to your customer's core needs.
2. Micro-Moments
A micro-moment is an instance where a customer shows a lot of intent and uses a device to seek to fulfill a need. These needs typically revolve around knowing, going, doing or buying.
Such moments are increasingly becoming common as customers default to the internet to begin their buying journey. A customer will want what they want when they want it, and only the brand that’s delivering on that need will make a sale.
Therefore, more brands will seek to invest in uncovering relevant micro-moments for their customers.
Such investment will be coupled with a higher demand for content that speaks to the customer insights during identifiable micro-moments to make the most of every lead.
3. The Rise of Voice Search
Smart speakers are an already fairly popular device in American homes, and the numbers seem to bear this out.
Statistics show that by 2022, voice shopping will hit a whopping $40 billion from the $2 billion it generates today.
With such an imminent jump in customer expenditure, your digital marketing strategy will need to address voice search.
The key, though, is to understand that you won't be deploying voice search tactics only to remain relevant but also to bolster your brand experience.
4. Visual Search
Along with voice search is visual search that enables customers to upload an image of an item they are looking for and receive specific results.
Such a tool taps into the entrenched power of mobile to turn a customer's smartphone into a search bar.
The appeal to point and shoot if you want to purchase an item is the convenience, and this will only drive the adoption of visual search up.
Consequently, you will need to optimize your digital marketing strategy to position your products right where customers relying on visual search can discover them.
5. Chat Bots
Chatbots are artificial intelligence-driven tools that utilize instant messaging to interact with your clients day or night. Their popularity has shot up so rapidly that by the end of 2020, 85% of customer service will be powered by chatbots.
As more customers come to expect round-the-clock availability of brands to resolve issues, companies will be under pressure to step up their chatbot strategy.
6. Conversational Marketing
As chatbots become more entrenched, clients have begun to realize the value of conversational marketing.
With conversational marketing, you are nurturing a two-way interaction with customers. As they pose queries, you can offer immediate responses in a conversational-style approach to meet your clients on their terms.
Brands should prepare to utilize more conversational marketing as a feedback-driven model that enhances their user experience.
For example, your copy and other marketing material will increasingly have to revolve around fostering a conversational tone.
7. Personalization
Customer data continues to be highly valuable for brands in helping them discern and anticipate their clients’ needs. However, such data can only be of use if you know how to monetize the insights you receive from it.
Personalization is where you use insights gleaned from customer data to offer unique value propositions that speak to a customer's particular needs.
Your digital marketing will have to factor in all areas that personalization can help the brand stand out.
Additionally, you should expect to find it more critical to deploy personalization across your entire universe of digital marketing and not just the regular channels.
Stay Ahead of the Curve
Digital marketing is a mission-critical tool helping you speak to your customers’ purchase decisions. However, technology keeps changing rapidly, which leads to new trends that can rock your strategy. Endeavor always to keep an eye on the future of digital marketing to identify useful ways to pivot your approach.
Sales Data Pro is your go-to- source for high-quality marketing-related data. Talk to us for information backed by constant and consistent monitoring that can enhance your marketing.
9 Reasons Why Working From Home Is the Best Idea in 2020
Do you dread going into your office every day? We've got a solution for you.
Working from home is a vague and foreign concept to most people who were brought up in the pre-digital age. What you may not know, though, is that there are more and more remote employment opportunities out there and we're seeing a serious shift in the mindset of the working public toward working from home.
Today, we're going to tell you why that's a good thing by giving you 8 of the biggest benefits of working remotely. If you've never considered it before, this should plant the seed of it in your mind, if you've been thinking long and hard about it, this might be what puts you over the edge.
It might not be for everyone, but if you're an independent person that revels in the peace and quiet of your home, then you should probably be working there.
1. Your Office Adapts to You
When you work from home, you don't have to go into an office on a regular basis, which leaves you with numerous options. Many people like to set up a home office to do their work, while others like to do it from the couch or at a nearby cafe.
The beauty of it is that your office environment adapts to how you're feeling that day, so if you're tired of sitting at your desk, you can take your laptop and head to a restaurant or coffee shop for a few hours. When you need another change of scenery, head back home and set up there once again.
2. Save Money While Making Money
Because you don't have to perform the daily task of getting up, getting dressed, heading to the bus or getting in your car, and going to work, you don't have the same expenses that you would if you did. Not only are you going to save on gas or bus change, but you'll save on things like food, coffee, and even work clothes.
It might not seem like a huge amount of savings when you're talking about a short drive or a single bus fare to the office, but when you start adding these things up over months and years, it becomes huge.
3. Work-Life Balance
You'll hear a lot of people that work from home talk about the work-life balance. This is essentially how much your work interferes with your ability to live your life, which is a huge problem for many. When your job encroaches on your life in a negative way, it becomes difficult to separate yourself from your job.
In some ways, working from home blurs the line between work and life, but most people appreciate the ability to mix work and pleasure throughout the course of a day. A healthy balance of the two is proven to increase overall happiness and enjoyment of your work.
4. Staying Healthy in Body and Mind
With the balancing of work and life, you'll feel like you have more time to do things that make you happy. Many decide to take on a more active lifestyle, going for runs or to the gym in the middle of the day to blow off some steam. You simply don't have this luxury when you're in the office all day.
You're obligated to be there and when you make your way home at 5 or 6 pm, usually the last thing you want to do is go lift weights for another hour. So, you're more likely to get fit when you work at home, which will also give your mental health a significant boost.
5. Fewer Distractions
You might think that working from home would distract you more than usual, having no one looking over your shoulder and all of your possessions around you. While that may be true for some people (they'll need to work on this aspect), many find it much more distracting to be surrounded by their coworkers all day.
If you're easily distracted by people talking about their work or asking you for help in your office, you'll be delighted to know that you don't have coworkers in your home. We have all the resources available to us now to set up face-to-face meetings and phone calls online with as many people as necessary.
6. The Benefits of Working Remotely for Your Employer
You might also think that your employer would never go for you working from home, but there are a lot of benefits to the employer as well. Because you have more freedom, you're much more likely to be happy about your position at your company and a happy employee is a more productive one.
In addition, having employees working from home allows your employer to downsize the office and save money on things that keep the brick and mortar running.
7. More Time With Family
By removing your morning and nighttime commute from your day, you can spend a lot more time with your loved ones. If you've got a partner and children, you might only end up seeing them first thing in the morning and right before they go to sleep when you have to go to and from the office.
When you're already home, then you get to clock out whenever you need to be there for your family. That means soccer games, dance recitals, and more alone time with your partner.
8. Stress-Free Work Life
The simple fact of the traditional office environment is that people find it stressful. The drab colors, bright lights, and clanking of keyboards can be incredibly depressing for people that are normally outgoing. Not to mention, there are so many interpersonal issues that crop up in the office setting.
Working from home allows you to enjoy a stress-free environment. You can communicate with your bosses and coworkers digitally, checking-in and asking questions whenever you need to, then focus more on what you have to get done.
You'll Never Look Back
There are more benefits of working remotely than we could possibly list here. If we've convinced you of the virtues of working from home here today, then pay us a visit at Sales Data Pro.
Our partner program gives you the opportunity to earn a substantial income in direct sales and by referring our products and services to your network of potential customers. It's all done remotely and it'll change your life.
7 Tips for Using Mobile Marketing to Find Leads
People spend over 4 hours per day on their mobile devices. That's half of a workday or a significant amount of time in their waking day looking at their phones.
Regardless if we like it or not, people enjoy looking at their phones for instant information. They enjoy looking on social media. There's a lot of things to do on a smartphone.
That's why mobile marketing is growing with popularity. More businesses see the advantage of mobile marketing when it comes to generating leads.
If you want your business to take advantage of mobile marketing, you should consider these 7 tips.
1. Strategic Call-to-Action
If you're trying to land more leads, you should consider testing different call-to-actions. You want the consumer to click and input their information. It's as simple as that.
Sometimes being direct and saying "your item here" is more effective than being clever. You don't want to confuse people with what you're saying.
You want them to understand what action to take after viewing your advertisement on their mobile device.
2. Create a Mobile Survey
Asking for input is a great way to collect consumer data. You can ask people how their experience was at your business or ask them a question about specific feedback.
Creating a mobile survey has the consumer take action and you generate leads at the same time. It's a win-win.
You can also see how we generate real-time leads by checking out our website here.
3. Use Geo-Locational Mobile Ads to Generate Leads
Geo-locational mobile ads focus on targeting people in a specific location.
You can also target specific demographics in a specific location with specific interests. The more advanced your targeting is, the more likely you are generating leads.
The goal is to get your mobile ad in front of the right people so you have a higher chance of getting the leads and the clients you want.
4. Make Sure You Show up on Local Searches
When people search for businesses on their mobile devices, they are often looking for local businesses. You want your business to show up on local traffic to generate more leads.
You can find some tools that help you check if you are showing up on local searches.
5. Get People Involved in Your Content
One of the ways to get people involved with your mobile content is to make it interactive.
You can include puzzles and games that get people involved and actively participating with your business and your brand. If you want people to engage with your presentation or discussion, you can also create a poll that gets people engaged.
You can also send mobile messages or emails that keep your brand engaged with your customers.
These messages can be a special offer or announcing a surprise winner for a promotion.
6. Use Video
Video is becoming more prevalent on social media and in marketing campaigns. Video is the modern way of communicating your brand's message. Now it's an effective way to express your message via mobile.
Video is used on YouTube, webinars, landing pages, and more. Video is everywhere and it should be a part of your mobile marketing strategy.
There are a lot of advantages of using video in your mobile marketing strategy, but especially when it comes to generating leads. For instance, video drives more traffic to your website.
Video can improve SEO with more viewer engagement. There are more clicks, which get your content ranked higher on Google.
Video is also captivating and entertaining. Depending on the kind of video you create, you can capture the attention of your core audience.
You can be creative in your video that demands the attention of the consumer.
Another benefit of videos when it comes to mobile marketing is that it leads to more conversions. Videos are more effective than a simple image.
Your mobile videos can also be shareable. Your consumers can post them on social media and generate more traffic for your business. The key with video is to keep it short and optimize the titles.
You can also see more information on how to generate leads with mobile marketing, especially on how aged leads can benefit your business.
7. Optimize Content
The final tip when it comes to mobile marketing is to make sure your content is optimized for mobile. You don't want someone visiting your mobile website and it looks disjointed and out of place.
You should also make your content easy to find and easy to read. If people come across your website and only have a few minutes to glance at it, they should know exactly what your business model and mission are in those few minutes.
Another way to optimize content is to make sure your titles are short and concise. You should also have helpful articles that attract your core audience.
Overall, these tips can help you generate more leads with mobile marketing. While none of these tips will enhance your results immediately, they can point you in the right direction.
You can test and see what's working and create a marketing strategy around these tips that are effective for your business.
Why Mobile Marketing Can Help You Generate a Ton of Leads
Mobile marketing can help you generate leads if you incorporate these tips. These tips are designed to effectively improve your conversion rate. While it may take some testing, it's ultimately designed to help you generate more of a profit.
While there are more tips involved with mobile marketing, the most important is to figure out your audience and how you can market to them. Each audience is unique and you have to be willing to figure out who your audience is.
For more information on mobile marketing, you can contact us here.