In 2019, the cost of health insurance ranged from $7,000 to $20,000 depending on if the coverage was for a single person or a family.
However, without health insurance, the cost of going to the doctor and other medical necessities can be much higher. That’s why health insurance is so important.
Each health insurance business offers something different in regards to cost and services.
That’s why it’s important to know how to generate qualified leads in the health industry to know who’s most likely to buy coverage.
Qualified leads are more targeted leads that lead to a higher conversion rate. Here’s a guide on how the health industry can generate qualified leads.
Figure Out Your Target Market
If you want to generate qualified leads, you have to know your target market. You have to know their behavior, interests and problems.
Most importantly, you have to figure out how you can help them.
When it comes to health insurance leads, you have to figure out what kind of market you’re targeting. The health insurance you offer might be for a broad market.
If that’s the case, it might help to start a marketing campaign that targets a broad group. You want to generate as much interest as possible for someone looking for health insurance.
These marketing campaigns should also highlight your target audience’s core problem. For instance, you want to show what the benefit of having health insurance is compared to no health insurance.
Show the cost differential and the specialty care the target market would receive. The problem to solution approach is a great way to send a message to your target ideal and create a campaign.
The Value of Retargeting
After you’ve targeted a large group, you should start to retarget people who’ve clicked or shown interest in your advertising.
This strategy can help you narrow down your list. It can help you show the same marketing message to people who’ve already expressed interest but haven’t committed all the way.
You can retarget Facebook and Instagram ads as well as other marketing campaigns.
The value of retargeting is critical to reaching your ideal market. You want to show a variation of ads to them that may reach them better.
Another Way You Can Learn About Your Target Market
Another way you can learn about your target market is seeing what your competitors are doing.
You can see who they target, what their messaging is on their website, and what Facebook ads they put in front of people. It can give you some inspiration on how you can better target your audience.
Overall, when you retarget and learn as much information about your core audience, the more qualified leads you will get for your health insurance company.
Buy Insurance Leads
Another way to generate qualified leads is to buy them. You can buy old leads from businesses.
This can be a great strategy because buying leads means you don’t have to spend as much money on advertising to generate leads. You already have them because you bought them.
You can buy leads from lead generation companies. However, it’s important to know that these leaders may not be qualified.
You will have to qualify them by making the necessary sales calls and seeing where they are in the buying process.
These leads may be cold and need warming up with email marketing and information about your health insurance. However, if you can warm up these leads and provide insightful information on health insurance, it can help you turn these warm leads into paying customers.
If you’re looking for more information on the benefits of buying consumer data for your business, you can check out this blog article that talks about it.
Try Facebook Ads
More than one billion people are active on Facebook, which makes it a great platform to advertise on.
Generating leads with Facebook ads can help you target specific groups who may be interested in Facebook ads. The great thing about Facebook ads is that you can target specific groups as well as retarget them.
Another benefit of Facebook ads is that you can see different analytics. You can see the quality of the ad and how much you are spending per lead.
Blog
Having a blog on your website allows you to answer your ideal customers’ questions.
They might wonder what to look for in health insurance or how much they should expect pay. Writing articles that pertain to these questions can help your blog rank higher on Google search.
These are the kind of questions your ideal target will ask and search for, which is why it’s important to have blog articles that the can find and read.
Writing these articles also makes you an authority in your field because you know a lot about the kinds of questions your ideal market is asking about.
Know How to Generate Qualified Leads for the Health Insurance Industry
Generating qualified leads requires a system of warming up leads into finally becoming a paying customer. That’s why it’s important to know who your target market is and what you’re strategy is for retargeting them.
In addition, knowing how to generate qualified leads also requires engaging with them with blog articles and social media advertising. You want to show why your health insurance is the best for them.
Now is the perfect time to apply each of these strategies to start generating leads.
If you have questions about generating qualified leads, you can contact us here.