People spend over 4 hours per day on their mobile devices. That’s half of a workday or a significant amount of time in their waking day looking at their phones.
Regardless if we like it or not, people enjoy looking at their phones for instant information. They enjoy looking on social media. There’s a lot of things to do on a smartphone.
That’s why mobile marketing is growing with popularity. More businesses see the advantage of mobile marketing when it comes to generating leads.
If you want your business to take advantage of mobile marketing, you should consider these 7 tips.
1. Strategic Call-to-Action
If you’re trying to land more leads, you should consider testing different call-to-actions. You want the consumer to click and input their information. It’s as simple as that.
Sometimes being direct and saying “your item here” is more effective than being clever. You don’t want to confuse people with what you’re saying.
You want them to understand what action to take after viewing your advertisement on their mobile device.
2. Create a Mobile Survey
Asking for input is a great way to collect consumer data. You can ask people how their experience was at your business or ask them a question about specific feedback.
Creating a mobile survey has the consumer take action and you generate leads at the same time. It’s a win-win.
You can also see how we generate real-time leads by checking out our website here.
3. Use Geo-Locational Mobile Ads to Generate Leads
Geo-locational mobile ads focus on targeting people in a specific location.
You can also target specific demographics in a specific location with specific interests. The more advanced your targeting is, the more likely you are generating leads.
The goal is to get your mobile ad in front of the right people so you have a higher chance of getting the leads and the clients you want.
4. Make Sure You Show up on Local Searches
When people search for businesses on their mobile devices, they are often looking for local businesses. You want your business to show up on local traffic to generate more leads.
You can find some tools that help you check if you are showing up on local searches.
5. Get People Involved in Your Content
One of the ways to get people involved with your mobile content is to make it interactive.
You can include puzzles and games that get people involved and actively participating with your business and your brand. If you want people to engage with your presentation or discussion, you can also create a poll that gets people engaged.
You can also send mobile messages or emails that keep your brand engaged with your customers.
These messages can be a special offer or announcing a surprise winner for a promotion.
6. Use Video
Video is becoming more prevalent on social media and in marketing campaigns. Video is the modern way of communicating your brand’s message. Now it’s an effective way to express your message via mobile.
Video is used on YouTube, webinars, landing pages, and more. Video is everywhere and it should be a part of your mobile marketing strategy.
There are a lot of advantages of using video in your mobile marketing strategy, but especially when it comes to generating leads. For instance, video drives more traffic to your website.
Video can improve SEO with more viewer engagement. There are more clicks, which get your content ranked higher on Google.
Video is also captivating and entertaining. Depending on the kind of video you create, you can capture the attention of your core audience.
You can be creative in your video that demands the attention of the consumer.
Another benefit of videos when it comes to mobile marketing is that it leads to more conversions. Videos are more effective than a simple image.
Your mobile videos can also be shareable. Your consumers can post them on social media and generate more traffic for your business. The key with video is to keep it short and optimize the titles.
You can also see more information on how to generate leads with mobile marketing, especially on how aged leads can benefit your business.
7. Optimize Content
The final tip when it comes to mobile marketing is to make sure your content is optimized for mobile. You don’t want someone visiting your mobile website and it looks disjointed and out of place.
You should also make your content easy to find and easy to read. If people come across your website and only have a few minutes to glance at it, they should know exactly what your business model and mission are in those few minutes.
Another way to optimize content is to make sure your titles are short and concise. You should also have helpful articles that attract your core audience.
Overall, these tips can help you generate more leads with mobile marketing. While none of these tips will enhance your results immediately, they can point you in the right direction.
You can test and see what’s working and create a marketing strategy around these tips that are effective for your business.
Why Mobile Marketing Can Help You Generate a Ton of Leads
Mobile marketing can help you generate leads if you incorporate these tips. These tips are designed to effectively improve your conversion rate. While it may take some testing, it’s ultimately designed to help you generate more of a profit.
While there are more tips involved with mobile marketing, the most important is to figure out your audience and how you can market to them. Each audience is unique and you have to be willing to figure out who your audience is.
For more information on mobile marketing, you can contact us here.