In a recent survey of 750 businesses, evidence was found that nearly 60% of business leaders struggle with lead generation.
The struggle to either bring in more leads or they struggle with the funnel process of leads. While this survey is a small sample of businesses, it offers a large glimpse of how difficult lead generation is for businesses around the world.
But the process of getting leads can be a lot easier. It’s about targeting and figuring out a strategy that works.
In this article, you’ll discover the power of aged internet leads. You’ll discover how these leads cost less but also need more cultivation.
Here’s everything you need to know about aged internet leads.
What Are Aged Leads?
Depending on the niche, aged leads are often older then real-time leads. They are leads that are often older than 30 days.
Aged leads are often in the range of 30 days to 90 days depending on if you work in real estate or insurance. If you work in another niche, aged leads could be defined as something that’s older than 3 days.
The most important thing to remember about aged leads is that they are older than real-time leads.
Aged leads need more cultivation for a number of reasons. These leads may not remember filling out information that may them a lead for a business.
They may have also lost interest in the product since they filled out their information.
That’s why it’s important to have a strategy in place that can help you cultivate these leads. Remind them why they were interested when you talk to them on the phone or send them an email.
Most importantly, you will have to figure out a strategy to warm them up again as you take them through the sales funnel.
What Are the Benefits of Aged Leads?
One one of the benefits of aged leads is that they are more cost-effective than a real-time lead.
If you are purchasing aged leads, they will be cheaper because they are perceived as being less valuable as real-time leads. They are cheaper because it requires more work to regain their trust and interest.
However, if you can regain that trust and interest, you have a solid chance of turning that lead into a paying customer.
Another benefit of aged leads is that you, the business, are often the only ones contacting that leads after so many days.
With real-time leads, people are bombarded with sales calls and emails for weeks. They are bombarded because they just filled out their information and the sales team is trying to make them a paying customer.
With aged leads, however, you are often the only ones contacting the lead. This is especially true in real estate. If someone fills out information they are interested in a home, there might be multiple real estate agents contacting them.
Yet if you buy aged leads, you are most likely the only person contacting that lead because the other agents have given up on it.
It Takes Extra Work to Cultivate Aged Leads
While there are some benefits to buying aged leads compared to buying real-time leads, it’s important to remember the work you will have to put in to cultivate these aged leads.
You will need an effective strategy in place. You will need to warm up these leads especially if they now have cold-feet.
One effective strategy to have in place is email. You should consider emailing these leads and beginning a conversation. Avoid selling anything in the beginning.
These old leads need communication. They need someone to remind them of why they were interested in your product without sounding like someone is trying to sell to them.
You can put all of your old leads on an email list and send weekly emails that tell stories about customers who left and came back.
Know Who You’re Targeting
The final strategy to know with aged leads is to remember who your targeting.
The more information you know about your target audience the better. For instance, you may have to classify your core audience into two groups:
- Real-time leads
- Aged leads
When you classify it that way, you can start breaking it down further. You can break it down by interest and behavior. You can see how they are different from each other.
While they may have common interests and problems, it’s important to figure out what separated these two groups.
When you can figure out what distinguishes them, you can create stories and content around their needs. You can create a more specific pitch that can convert more of these leads.
The more you know your audience when it comes to behavior and the decision they make, the better you can close these leads.
If you’re on the fence about buying leads, you can check out our blog article about the benefits of buying leads for your business. It talks about why buying leads a tremendous investment in your business.
Now You Know How Aged Internet Leads Can Help Your Business
Aged internet leads are an inexpensive way to find leads if you have an effective strategy in place. Your strategy should involve communication without trying to pitch them.
In addition, when you do buy aged leads, you should consider learning why aged leads lost interest in your business. It’s a starting point that can begin a meaningful conversation.
If you have questions about strategies around aged leads, you can contact us here.