Who's Calling? How Calling Lists for Telemarketing Are Created
With 92% of customer interactions occurring over the phone, call lists are still a relevant tool for telemarketing. But how do you get your hands on one?
Acquiring a calling list for telemarketing is simpler than you think. Read this guide to learn about getting your own telemarketing list for your business needs.
How to Create Your Own Calling List for Telemarketing
You need to follow a few steps when trying to obtain a calling list for telemarketing. Keep in mind the following when you set up your telemarketing strategy to evaluate any cold call lists you consider purchasing.
Quality Over Quantity
When you look for quality call lists, you want a list of potential customers that generate leads. Gone are the day of cold calling high amounts of unsuspecting customers, pressuring them to buy your goods or services.
Today's marketing strategies use warm calling, where you connect with prospective clients who already possess a genuine interest in your business industry.
For example, if you work in the insurance industry, you want lead lists for people who currently pay too much for their insurance or perhaps remain uncovered. These kinds of clients can actually generate leads for your insurance agency.
Do Not Call Compliance
When you do acquire a calling list for telemarketing, it needs to follow DNC compliance. This regulation was established by the Federal Trade Commission for citizens who ask to be put on a Do Not Call list.
DNC legislation limits the number of people you can reach, making it all the more important that you use an elevated targeting strategy when you purchase consumer lead generation data.
TCPA Compliance
DNC compliance is only a portion of the Telephone Consumer Protection Act (TCPA). TCPA protects consumers who have denied the previously expressed written consent.
Aside from written consent, all telemarketers need to disclose their identity, the specific company, and compliance standards. They also need to communicate that the call may be pre-recorded, there may be automatic calls or texts, and that a signature of consent is not needed to buy goods or services.
Consent can also be given via checkbox if a signature is not required. Each piece of consent needs to be on record for legal reference, too.
Elevated Targeting
Your telemarketing list requires high levels of accurate targeting. Your market demographic needs to be specific for an increased response rate. The more specific your targeting strategy, the more likely you are to generate leads.
You can target consumers with call lists based on geographic data. When you purchase sales data focused on geotargeting, your business can market to unique niches within its target demographic. A focused contact strategy saves you time and money.
Real-Time Access
The telemarketing phone call lists use real-time data. You might wonder how you can acquire live data via call lists, but you can use real-time leads that follow the Telephone Consumer Protection Act.
You want real data from verified and active prospects. Your data needs to be unique and accessible for your services (i.e., consumers who can actually use your services). You do not want duplicates, either.
How to Use a Telemarketing List
Now that you know what goes into evaluating the calling list for telemarketing, you need to know how to use one. The elements above are all critical components to enacting a killer telemarketing campaign.
1. Set an Objective
When you purchase call lists, you need to have a specified reason. The kind of data you purchase, the level of targeting you need, and your chances of lead generation all depend on it.
For example, if you want to increase sales as an insurance agent, you can't determine a target audience or attract more customers without a clear objective.
2. Determine Your Goals
When setting goals for a telemarketing campaign, you need two kinds. Your short-term goals address immediate concerns and allow for quick resolutions. You can pivot more quickly and change short-term goals if needed.
Your long-term goals need to build on the short-term goals. You can begin with promoting your product or service, determine what works, then follow up in the long-term portion of your strategy. Once in this phase of planning, you can assess the effectiveness of your goals.
3. Prepare the Script
One of the hallmarks of any telemarketing campaign is the script. Your script needs preparation, and often, lots of tweaking. That's why you establish long and short-term goals. During the goal-setting phase of your campaign, you need adaptability.
Once you have an established script, you can fully act on your long-term goals. You want language and that attracts customers and does not oversell them. You need to quickly communicate what your business does and how it benefits your prospective clients in the simplest way possible.
4. Purchase Your List
Once you have prepared all of your long and short term goals, set objectives, and prepared your list, it's time to purchase your own calling list for telemarketing. Make sure to evaluate its quality and only purchase from an accredited data vendor.
Where to Purchase Data for Telemarketing Lists
You want sales data from a trustworthy source. To access the clients you need, without violating any privacy or communications regulations, your data provider must offer quality over quantity.
When you turn to a data marketing company, do not fall for any quick and easy lead lists. You get what you pay for, and quality rarely comes at a ridiculously low price.
That being said, your budget for a calling list for telemarketing does not need to be sky-high. To learn more about obtaining quality lead lists and how we at Sales Data Pro can help your business, contact us today.
What Are Aged Internet Leads and How Can They Help a Business?
In a recent survey of 750 businesses, evidence was found that nearly 60% of business leaders struggle with lead generation.
The struggle to either bring in more leads or they struggle with the funnel process of leads. While this survey is a small sample of businesses, it offers a large glimpse of how difficult lead generation is for businesses around the world.
But the process of getting leads can be a lot easier. It's about targeting and figuring out a strategy that works.
In this article, you'll discover the power of aged internet leads. You'll discover how these leads cost less but also need more cultivation.
Here's everything you need to know about aged internet leads.
What Are Aged Leads?
Depending on the niche, aged leads are often older then real-time leads. They are leads that are often older than 30 days.
Aged leads are often in the range of 30 days to 90 days depending on if you work in real estate or insurance. If you work in another niche, aged leads could be defined as something that's older than 3 days.
The most important thing to remember about aged leads is that they are older than real-time leads.
Aged leads need more cultivation for a number of reasons. These leads may not remember filling out information that may them a lead for a business.
They may have also lost interest in the product since they filled out their information.
That's why it's important to have a strategy in place that can help you cultivate these leads. Remind them why they were interested when you talk to them on the phone or send them an email.
Most importantly, you will have to figure out a strategy to warm them up again as you take them through the sales funnel.
What Are the Benefits of Aged Leads?
One one of the benefits of aged leads is that they are more cost-effective than a real-time lead.
If you are purchasing aged leads, they will be cheaper because they are perceived as being less valuable as real-time leads. They are cheaper because it requires more work to regain their trust and interest.
However, if you can regain that trust and interest, you have a solid chance of turning that lead into a paying customer.
Another benefit of aged leads is that you, the business, are often the only ones contacting that leads after so many days.
With real-time leads, people are bombarded with sales calls and emails for weeks. They are bombarded because they just filled out their information and the sales team is trying to make them a paying customer.
With aged leads, however, you are often the only ones contacting the lead. This is especially true in real estate. If someone fills out information they are interested in a home, there might be multiple real estate agents contacting them.
Yet if you buy aged leads, you are most likely the only person contacting that lead because the other agents have given up on it.
It Takes Extra Work to Cultivate Aged Leads
While there are some benefits to buying aged leads compared to buying real-time leads, it's important to remember the work you will have to put in to cultivate these aged leads.
You will need an effective strategy in place. You will need to warm up these leads especially if they now have cold-feet.
One effective strategy to have in place is email. You should consider emailing these leads and beginning a conversation. Avoid selling anything in the beginning.
These old leads need communication. They need someone to remind them of why they were interested in your product without sounding like someone is trying to sell to them.
You can put all of your old leads on an email list and send weekly emails that tell stories about customers who left and came back.
Know Who You're Targeting
The final strategy to know with aged leads is to remember who your targeting.
The more information you know about your target audience the better. For instance, you may have to classify your core audience into two groups:
- Real-time leads
- Aged leads
When you classify it that way, you can start breaking it down further. You can break it down by interest and behavior. You can see how they are different from each other.
While they may have common interests and problems, it's important to figure out what separated these two groups.
When you can figure out what distinguishes them, you can create stories and content around their needs. You can create a more specific pitch that can convert more of these leads.
The more you know your audience when it comes to behavior and the decision they make, the better you can close these leads.
If you're on the fence about buying leads, you can check out our blog article about the benefits of buying leads for your business. It talks about why buying leads a tremendous investment in your business.
Now You Know How Aged Internet Leads Can Help Your Business
Aged internet leads are an inexpensive way to find leads if you have an effective strategy in place. Your strategy should involve communication without trying to pitch them.
In addition, when you do buy aged leads, you should consider learning why aged leads lost interest in your business. It's a starting point that can begin a meaningful conversation.
If you have questions about strategies around aged leads, you can contact us here.
What Are Opt-In Sales Leads and How Can They Benefit Your Business
The way marketing works for businesses today has changed drastically from how things were managed previously, even as early as 10 years ago. Nowadays, you want to be maximizing your sales leads to capture as many new customers as possible.
But there are many different types of sales lead to take advantage of. One of the most popular and reliable options to focus on are opt-in sales leads. But what exactly are opt-in sales leads, and how can they help your business attain the sales you need?
Those are both valid questions that the experts here at Sales Data Pro have made our mission to answer.
What Are Sales Leads and Opt-in Sales Leads?
Let's go over some of the basics first, namely what exactly a sales lead and an opt-in sales lead are.
A sales lead is an individual or business who might later become a customer for your service or product but has not yet transitioned to purchasing. They are people who have been identified through certain strategies to be interested in your business. But they haven't quite yet committed to giving money to your business.
They are often found today through online marketing known as lead generation strategies. They're also the first stage in the sales funnel process. This describes the way in which someone interested in a product becomes a recurring buyer.
Using sales leads is a proven way to expand businesses today.
Opt-in sales leads are a specific form of a sales lead. The key identifying aspect of opt-in sales leads lies in the opt-in side of the name.
These are people who have taken specific action in relation to your business, showing their interest. They have opted-in to your business in the hopes of finding out more.
We're going to provide you with some of the main examples of opt-in sales leads to better explain this. Then we'll highlight some of the benefits they can have for your company.
What Are Some Examples of Opt-in Sales Leads?
One of the most common examples of an opt-in sales lead comes in the form of an email subscription.
Many websites and companies operate a regular email chain or newsletter as a part of their email marketing. On their website, they will have a box for an email to be inserted, so that people can sign up to receive this email chain regularly.
This is a form of an opt-in sales lead, as the individual in question has opted-into your email chain in the hopes of finding out more about your company. It shows that they are interested in what you are offering, and are actively choosing to find out more before they make a purchase.
Opt-in sales leads don't just have to be created via an email marketing plan, however. This process can also work for SMS marketing, where discounts and vouchers can be sent to someone who submits their phone number to your business.
These are the main ways in which businesses adopt opt-in sales leads to their lead generation strategies. But what advantages do opt-in sales leads possess compared with some of the other options available to businesses today?
What Are The Main Benefits of Opt-in Sales Leads for Businesses Today?
One of the main benefits of opt-in sales leads is in the marketing data that the system creates.
With an opt-in system, you'll receive a large email list of people who are interested in your business. You can then analyze this data to assess information about your customer bases.
This information can then be used to impact your sales and marketing strategies in the future.
The genius of opt-in sales leads is also in how cheaply and easily this data and these sales leads can be generated. All you need to do to start generating opt-in sales leads is to have an email subscription box placed on your website.
Then, it's just a case of your marketing team conceptualizing suitable emails to be sent out semi-regularly to these individuals. It ends up being one of the cheapest ways to generate leads, as much of the effort comes from those who are choosing to opt-in.
Another major benefit is that you are only generating leads that are genuinely interested in your business. Otherwise, they wouldn't have taken the initiative to sign up for this information.
Because of this, you can be sure that all the people signed up are at least somewhat interested in your business, and will be more inclined to transition to paying customers later down the road. Opt-in sales leads also provide various different means of impacting the sales funnel and turning leads into customers.
You're able to send out vouchers, news bulletins, product portfolios before launch, demos, or various other marketing materials to see what works best for your company. This customizability in approach means you can craft an opt-in lead generation and sales funnel strategy that fits your business.
Where Can I Find Out More About Opt-in Sales Leads?
Now you know what exactly opt-in sales leads are, how they are usually implemented, and how they can benefit your business. But the complexity of proper lead generation strategies doesn't end there.
We know you likely have many more questions about opt-in sales leads and how you can start to take advantage of them in your company. With Sales Data Pro, we work to make your lead generation activities simpler than ever before.
We can provide real-time leads as well as business and consumer data that can be utilized to improve your businesses' lead generation moving forward, including any opt-in sales lead initiatives to capture new sales for your company.
To find out more about how Sales Data Pro can transform your business, make sure to contact our team directly.
7 Benefits of Buying Consumer Data for Your Business
If you are wanting your business to get ahead or want an extra boost in sales, perhaps you aren't sure how to go about it?
If you have some extra cash that you want to put into your business, what are you going to spend it on?
The smart answer is buying consumer data. Buying consumer data is a sure-fire way to generate excellent information for your company going forward.
In this article, we will take you through the 7 benefits of why you should invest in consumer data and why you won't regret it. Read on to find out more.
1. It Helps You Build A Strong Picture of Your Target Market
One of the main reasons why companies will choose to invest in consumer data is that it grants them an unfiltered look at their target market.
If they are able to have a deeper understanding of how their potential customers operate online it can help to understand their habits and attitudes to spending and marketing.
Using the data to define and cement ideas about overall demographics and people's attitudes towards certain things, companies can use that information to suitably market their product.
When a company is able to comfortably be informed by potential customer's attitudes, they are able to adjust their business model and marketing to appeal to those customers.
Whether it be their likes and dislikes or how they view certain types of marketing.
2. It Promotes Personalization
People generally expect a sense of personalization from companies these days when it comes to interacting with them in a customer or client role.
By collecting consumer data you are able to know how best to personalize any market campaigns or direct customer relations in order to meet the expectations of the consumer.
By knowing what your customers are interested in it allows you to also offer alternative services or products that they also might want to buy. This increases your likelihood of sales and revenue too.
3. It Produces New Products and How to Provide Services
Consumer data can also be used in ways to promote innovation and the creation of new products for your business.
It allows companies to look at existing market data and anticipate the way in which the market is going. It helps companies to see what the customer wants and perhaps what they aren't receiving out of an existing product or service.
By trying to meet the customer's wants and needs and plugging the gap between what is already on offer, a company is able to focus its energy on products that customers want to buy.
This also means that they don't waste their money on products a customer is simply not interested in.
In terms of service, this is also the case. Perhaps your company is providing a service that could easily be streamlined or adjusted to make it more appealing to consumers.
Using customer data can help you keep informed of their desires and requirements from a service.
4. Knowing The Specificity Of Your Demographic
If you use a professional consumer data and leads generator company you are able to really get into the specificity and niches of your target market.
This kind of demographic specificity and the knowledge you can generate from that is invaluable when it comes to getting to know the intricacies of your consumers.
Not only is it affordable, but you are able to access a vast range of potential leads and customer data that you can input and specialize according to your business and its needs.
You can input data such as area, location, gender, ethnicity, language, credit rating, homeowner, and many other filters to get a specialized type of consumer that is perfect for your consumer data profile.
This information can be highly relevant and important to your business if used in the correct way.
You can capitalize on potential profits and maximize sales by obtaining that kind of specific knowledge on your target market.
5. It Makes it Easier For Your Customers to Buy
Using previous data and easy one-click through pay services this allows an easy service for your customers in general.
You can offer products that are similar to the ones they have bought before or recommend previous orders if they are looking for a repeat order.
By streamlining the way in which customers are able to buy allows them a greater satisfaction of purchasing overall.
6. Weeds Out The Invalid Data
The internet can be a tricky place when it comes to making sure that your marketing numbers and trends are solid.
Sometimes there can be a habit of misleading clicks and activity performed by bots which are interpreted as human activity. This can be detrimental for companies who end up using this data for marketing which doesn't reflect the needs of customers.
Using customer data is a sure-fire way that you are using data that hasn't been corrupted by bot activity or misleading internet consumption.
Companies can use that information to weed out invalid data if there is any and use their marketing tools appropriately.
7. Turn The Consumer Data into Profit
This is surely the end goal of any company's business model. If you are able to use that consumer data right then you will be able to use the information to generate healthy sales and profits.
Whether you use this to improve feedback, services, products, or the way you market to your clients, this is always the end result for any business wanting to generate revenue consistently.
By utilizing consumer data correctly you are able to turn a good business into a great one.
Buying Consumer Data: Where Can I Find Out More?
We hope you have enjoyed this article on the benefits of buying consumer data. It can be an efficient and excellent way to invest in your business to find out more about your customers.
This will then help you to generate those extra sales and revenue you are after. There are many reasons why buying customer data is good for your business, and this is only set to increase as the technology develops.
If you have any further questions or queries about consumer data, why not read through one of our previous blog posts? Or even contact us directly.
7 Reasons Buying Sales Leads is a Good Investment
You’ve been running Google ads and social media campaigns for your business for months, but you’re still not seeing many new leads.
What are you doing wrong? How can you grow your business quicker?
Take a break from ad campaigns and use your digital advertising budget on buying sales leads. Sales leads give you accurate, recent, and clean data from customers who have already shown an interest in products or services similar to yours.
By using leads for email or phone campaigns, you can reach out to customers who are highly likely to have an interest in your company.
They’re affordable, effective, and will help your business grow faster. If you haven’t considered sales leads before, read on to learn seven reasons why they’re a great investment for your business.
1. Buying Sales Leads Saves Time
Generating leads and finding buyers online is a slow burn. It can take months, if not years, to build up a solid customer database.
Give your business a huge advantage by speeding up the process. By purchasing leads, you have instant access to a quality list of leads, specific to your industry.
For example, insurance leads are a fantastic place to reach warm leads who are potentially interested in your services, if they relate to insurance.
Once you have a lead list, develop email marketing funnels to convert leads into sales. For the best chance of success, develop two different email campaigns and test which one performs better for your business.
2. More Affordable Than Advertising
Online advertising can be a black hole, financially, as you can spend huge amounts and still not see results.
Pay per click advertising and social media ads require marketing expertise to work effectively. Even then, there are no guarantees that a marketing campaign will generate enough sales to make up for the cost of running the campaign.
As an alternative, why not purchase leads and get started right away? That way, you know your marketing budget is being spent effectively on warm leads.
Leads work out to less than a few pennies per contact, a price that can’t be matched on traditional advertising methods.
Take the guesswork out of marketing by purchasing leads today.
3. Increase Your Sales
Are you wondering how to improve sales? Growing your business and increasing profits can be a big challenge for any business, large or small.
Considering purchasing real-time leads if you want to increase your sales. With a current list of warm leads in your industry, it’s easy to convert leads into sales.
You can calculate return on investment based on how much you think you can earn with the advantage provided by your new leads.
Make sure you’re also capitalizing on other great ways to build your business, such as asking existing customers for referrals, offering sales, or improving your website.
4. Leads Are Tailored to Your Industry
Leads are only useful for your business if they are specific to your industry. General leads aren’t likely to help out your business, so look for leads that are tailored to your industry.
These leads are most apt to be interested in your business since they’ve already expressed interest in similar businesses.
We can offer leads specific to many industries, including consumer data, payday loans, HVAC, home security, auto, and student debt consolidation. We can also offer aged leads in the fields of Medicare, mortgages, health and life insurance, and solar.
B2B lists are also possible, with small business leads also available.
5. Build Brand Awareness
Purchasing leads is a great way to build awareness for your brand.
By connecting with a whole new audience, you increase awareness of your brand. Even if the lead doesn’t generate a direct sale, it may lead to a sale in the future, or the lead may share the information with friends and family.
The more people know about your brand, the easier it is to develop credibility and grow as a company.
When it comes to business, reputation is everything. So, consider purchasing leads to expose a new group of people to your brand.
6. Gain an Edge Up on Your Competition
No matter your industry, it can be a struggle to get noticed over your competition.
In a crowded field, businesses are all working on SEO to get on page one of Google. Or, investing in online ads, traditional marketing techniques, and local advertising.
But, are they purchasing lead lists? To give your business the best chance of success over your competition, buy industry leads.
While other businesses are struggling to even build up a mailing list, you’ll already be making new sales from your list. If you want to find quality leads to give your company an advantage, make it easier on yourself by buying sales leads.
7. Instant Access
Don’t wait until your company can build up a large database— supercharge the process and give yourself a head start with instant access to your purchased leads.
Your company needs to grow and increase sales asap, so don’t waste time. When buying sales leads, you can get instant access to clean, recent data, organized for you.
You can then start using your data right away for marketing campaigns, calls, email funnels, and more.
Contact Us to Find Quality Leads
Buying sales leads can give your business the advantage it needs to thrive. Are you ready to get started?
Contact us today to learn how Sales Data Pro can help your business. We have some of the cleanest, verified data, available to help your company with targeted email lists, telemarketing, direct mail, or marketing campaigns.
As the largest compiler of aged internet leads, you’re getting a superior product, via an easy to use database.
Our expert team looks forward to hearing from you and are glad to answer any questions about purchasing and using sales leads.
7 Tips for Using Sales Leads to Grow Your Business
Business growth isn’t the goal. It’s the bedrock of running a successful operation.
Simply put, if you’re not growing, you’re dying!
That’s why the marketing budgets of corporations have reached such astronomical heights. Next year, for instance, businesses are set to spend over $275 billion on ads. The mission?
To generate leads.
Clearly, buying and/or generating leads is a crucial first step on the path to business growth. But it’s only the first half of the battle! The next, all-important stage is turning them into paying customers.
Using sales leads in this way is the name of the game. Failing to convert them into sales is a sure-fire way to hamstring any business’ attempts at expansion. Looking for advice on how to use leads more effectively and improve your rate of conversion?
Read on for 7 top tips on growing your business with sales leads.
1. Provide an Incentive to Buy
All leads have an interest in your product or service.
That, by definition, is what makes them a lead in the first place! Unfortunately, though, that interest doesn’t always amount to purchase intent.
It’s like window shopping in a store. You appreciate what’s on display but have no intention of buying anything.
Sweetening the deal somehow is an effective way to change that predicament. After all, it’s hard to resist a quality deal, discount, or freebie. Put something like that on the line and it’s natural for a boost in sales to ensue.
2. Accrue & Display Testimonials/Reviews
Consumers are more discerning than ever before.
Gone are the days where generic email marketing blasts and sleazy sales pitches could drive conversions. Only by building a relationship, cultivating trust, and creating a solid brand can you expect sales.
That’s one reason that testimonials and reviews are so powerful.
Basically, people don’t just hand over their money anymore! It doesn’t matter what product/service they need. They’ll look to the internet for answers- assessing the different options and reading the opinions of others to inform their decision.
Displaying the 5-star ratings and raving reviews from past customers shows prospective ones that your business is worth trusting. They’ll feel more confident purchasing from you as a result.
3. Answer the FAQs
Few people buy things they don’t fully understand.
After all, they don’t know if it’s going to solve their problem! They might be confused by certain aspects of the offer, or unsure about the nature of the product itself. Either way, they’ve got questions they want answering and are unlikely to convert until the situation changes.
Enter the value of having an FAQ page on your site.
Have you noticed certain questions crop up over and over again from your leads? Well, sit down and put together a comprehensive answer to the most common ones. Displaying them on your site on a designated FAQ page will help leads find the answers they need.
That should, in theory, reduce the calls your customer service team has to handle and facilitate conversions too.
4. Remind Them You Can Boost Their Income
Are you in the business of helping others earn more money?
Well, make sure you remind your leads of that fact!
Telling them you can help build their bank balance is almost guaranteed to perk their interest. It’s even better if you can show them how you’ll do it. Back up the claims with social proof from client reviews/testimonials and you're sure to see sales spike.
5. Leverage Loss-Aversion
Strange as it seems, people are more motivated by loss than they are by gains.
This is such a common (and powerful) phenomenon that it’s earned a technical term in behavioral economics, called loss aversion. For all intents and purposes, though, it’s plain old FOMO (fear of missing out).
Basically, we hate the thought of losing out on things more than getting them in the first place.
And you can use that fact to full advantage in your sales process!
It’s as simple as creating a promotion and attaching a time-limit to it (you could even have an actual clock that shows how much time’s left). Leads see it ticking down, hate the thought of missing out on the promotion and feel compelled to buy as a result.
6. Keep Things Simple
It’s also worth remembering that people are lazy.
We’re all guilty of it! Call it a quirk of evolution. But, deep down, at a very basic level, we want everything and anything we do to be as quick, simple, and easy as possible.
Keep that in mind when you’re trying to convert your leads.
Convince people that your product/service is the best way to see swift results and you’re sure to see an upsurge in sales. Include words like ‘fast’, ‘no-nonsense’, and ‘straight-forward’ in your sales copy when looking for customers online. Such messages are hard to resist when you’re looking for quick and easy solutions to a problem.
7. Simplify the Purchase Process
Simplicity plays a key part in the actual purchase process as well.
Think about buying something on Amazon.
With your credit card details in their system, you can click one button to buy any product you want and have it delivered the very same day! It pays, literally, to take a similar tack with your business.
Incorporating such simplicity does two things:
First, it suits the laziness we just discussed! Having fewer boxes, fields, and steps to go through makes leads more likely to complete a sale.
Second, it stops them from thinking twice about what they’re buying. They’ve got less room to exercise judgment, which means more chance of enjoying impulsive purchases. Conversion rates go up in consequence.
Grow Your Business Using Sales Leads
Business growth is a two-part process.
As you know, the first fundamental step to success involves generating long lists of leads. The next, equally crucial stage, though, is converting them into customers!
Alas, using sales leads in this way can be a challenge. However, with a bit of luck, the tips in this post will help you do it. Keep them in mind and your conversion rate should skyrocket in no time.
Want help generating leads for your business? Contact us today to see how we can help.
Expansion Plan: How to Grow Your Business With Sales Leads
Business has changed in the past few years, just like it will change in the future. This is the reality of the world, but few things have changed quite so radically as the importance of sales leads.
And yet, despite their importance, some business owners don't even really know what sales leads are! That's why we've taken the time to explain exactly what sales leads are, why they are important, and how you can use them to grow your business.
Sales Leads: What Exactly Are They?
First and foremost, what exactly are sales leads? To put it simply, a sales lead is an individual or company that is a potential customer for your company.
Leads are one of the earliest stages in the customer retention process. This process, roughly, is followed like so:
Stranger - Visitor - Lead - Customer - Promoter.
As you can see, leads occupy a unique and important position in this model. Leads are people who know you exist, who you communicate with, and who you are working to turn into a paying customer.
Back in the day, you'd generate sales leads by attending networking shows and conferences within your sector. While this is still a valid method, technology has allowed for even more ways of generating sales leads for your business, just like it has transformed advertising.
Before we go into those, we're going to briefly tell you why this is important.
Why Are Sales Leads Important?
Leads are important because they're one of the most reliable ways to generate customers for your business. They serve as a way of linking like-minded people with your business and allowing them to interact with your brand.
They are a better method than just cold-calling. This is because the customer is choosing themselves to be contacted by your business (with a little push on your end).
This makes a customer feel that they are in control of the process and aren't receiving unsolicited adverts from a business.
Leads aren't just vital for converting customers, they're also an excellent way of generating data for your company. This data can then be used to make real business changes and to recognize and solve potential problems.
But though all leads are important, there are different kinds of leads to bear in mind.
Understanding Different Leads
To properly use sales leads to grow your business, you need to know which leads to focus on generating. There are typically four main recognizable leads, as follows:
Information Qualified Lead
An IQL is someone who becomes a lead to learn more about your company. To incentivize these leads you can offer information-based rewards like a catalog, a discount, or a free sample. This is known as a cold lead and, though still important, is the lowest lead option.
Marketing Qualified Lead
An MQL has seen your marketing and is prepared to engage with your business; they just aren't quite ready to become a paying customer yet. These leads will often fill out forms on landing pages for continued information and advertising from your company.
A good way to turn these leads into customers is by using a problem-solving contact form, where your employee can contact them to let them know how your business can help.
Sales Qualified Lead and Product Qualified Lead
SQLs and PQLs are leads that have shown the most interest in your business. The main difference is that PQLs have shown interest in a specific product through a free trial or base version of your software.
A good example of an SQL is someone who has used a contact form on your website to ask a specific question.
Understanding the differences between these leads is vital to maximizing their impact on your business. You will need to use a combination of all of them to operate successful lead generation in your company.
Lead Generation Strategies
Now you know all the basics of lead generation, it's time to learn some strategies to use in implementing your sales leads.
Today, many sales leads are generated through technology. Some popular approaches include emails, social media posts, and blog posts that are then funneled to a landing page. Mobile strategies are also a very popular lead generation tool.
You need to create a designated landing page with a well-made Call to Action (CTA) that will encourage people to become leads. People won't usually do this for the fun of it - there often needs to be an incentive.
Think about things you could offer that could incentivize leads, as this will differ depending on your business. Some reliable options include discount codes or free trials on specific products.
Or, it could include further information on a product or the promise of continued communication with an experienced employee. Think about which kind of lead you're looking to generate, and create an incentive accordingly.
Another popular option for businesses these days is to buy leads. This is a much quicker process for businesses that have a large marketing budget that isn't yet being put to good use.
Buying leads can be a cost-effective way to get started on your lead generation. This is because it allows your company to obtain a large number of leads right off the bat.
You can then dedicate time to transforming these leads into customers.
Where Can I Get Help With Lead Generation?
If you need further assistance with your sales leads generation, you're already in the right place.
As part of our comprehensive data plans, we offer real-time lead deliveries that can funnel leads directly to your company. This can be done on a weekly schedule to ensure you are always receiving new contacts that can turn into customers.
If you're interested in finding out more about how Sales Data Pro can help you, make sure to contact us directly. That way, one of our experienced team members will be on hand to assist you.
Why You Need to Invest in Your Business and Buy Leads
Around 70% of customers say they would be willing to spend more on products from companies that they trust.
But in order to have customers that trust your business, you need leads. You need leads that come through your funnel, are introduced to your business, and become lifelong customers.
But how do you generate leads?
You can either have them come to your business organically, which means they find your business with a blog post, a Google search, a referral, or something else.
Or you can buy leads.
Buying leads offers a lot of benefits that you should consider for your business. It's faster than waiting for leads to come in organically and offers other benefits.
Read this guide on why you need to invest in your business and buy leads.
Buy Leads If You Don't Have a Great Funnel
If you have sales funnel in place for your business and it's not doing as well as you hoped, buying leads is a great solution.
You may not have time to redo your funnel or tweak it. You need leads fast and need them to purchase from your business.
When you buy leads, it gives you time to assess what's wrong with your funnel. You can figure out what part of the funnel, from awareness to action was a weakness.
You can figure out if your funnel needs a better lead magnet, better copywriting, or something else.
It's important to remember that buying leads shouldn't be a long-term solution. It should be a short-term solution to help you figure out what is wrong with your funnel.
The goal should always be to warm up your leads and spread awareness. But in order to reach that point, you need a funnel that is going to be effective.
That's why buying leads while you work on your funnel is an effective short-term solution.
You Have Limited Resources
If your business is in its early stages, you may have limited resources to spend on marketing and your funnel. You may not have an email campaign set up, Facebook ads, Google ads, and more.
All of that can cost a significant amount of money. That's the benefit of buying leads.
Until you have everything up and running with your funnel, you should consider buying leads. As mentioned before, they are a short-term solution.
You can generate profit by buying leads instead of waiting months for your entire funnel and marketing strategy to develop.
You Can Buy Quality Leads
While you may think buying leads doesn't produce quality leads, it actually does. When buying leads, you can specify industry, jobs, location, and more.
Some databases allow you to be as specific as interest. The more specific you are about your target audience, the more likely you'll find people interested in what you're selling.
It offers you an opportunity to have a lifelong customer.
However, it's important that when you buy quality leads, you still have a system for taking them through your sales team. You can't assume they will buy because they are more targeted.
You have to have a master sales system that can help you land these leads into clients. If you want to learn about direct sales marketing and how it can help your sales team, read the blog post here.
You Can Improve Your Sales
Buying leads also gives your sales team a chance to improve their tactics. You can figure out how to respond to leads and how to sell them on your product.
if you buy a bundle of leads, it's an opportunity to figure out your target audience before they start coming organically. It's an opportunity to practice sales calls, figure out what to say that is going to make someone buy your product.
You can also increase your conversion rate on a sales call.
You can do this by having a following-up system with an email or a phone call. Overall, buying leads helps your sales team practice with leads and generate a faster ROI.
A Faster ROI
Buying leads also helps your business generate a faster return on investment. Since most leads you buy arrive instantly, it means you can generate sales immediately.
In addition, you can figure out how much you paid for the leads and how many sales from these leads it would take to generate an ROI.
Saves Time
Finally, it's important to know that buying leads saves time. You don't have to wait for your funnel to be ready. You don't have to wait to have the perfect sales message.
Buying leads is instant and gives an opportunity to generate an ROI right away. The time you save when you are buying leads help you prioritize other parts of your business.
You can focus on lead generation, on the sales team, on a marketing strategy.
Ultimately, collecting data by buying leads can help you improve your business in every area.
Why You Should Buy Leads
Buying leads offer a short-term solution to figuring out your marketing strategy. It gives you time to figure out what part of your funnel you need to improve and how to drive in leads organically.
But buying leads is a way to help promote your business without a working funnel. When you buy leads, they are often quality and can get you a faster ROI.
If you want to see what kind of leads we offer, you can check out our website and see our data packages.
Understanding the Importance of Data Collection for Your Business
The better data you have, the better ROI you'll have for your business. That's why data and analytics are so important to your marketing and sales team for your business.
The importance of data collection is seen in your ROI and how well you know your customers.
It helps you create a strategic marketing plan around the customers. It helps you develop a driving force in sales.
But to achieve those sales, you need to understand the value of data collection.
Here's a guide that can help you see the value of data collection.
You Better Understand Your Market
The more data collected on your audience, the more you know about them that will help you figure out their needs.
With any market, you have to understand their needs. It isn't a good idea to make a guess on what they want in the market. That's why it's important to figure out a specific audience, figure out their problems, and what their needs are.
You can figure out their needs by understanding why data is important for your business.
The data should show demographics, age, location, interest, and perhaps behavior. It should help you figure out if you are targeting male or female.
By understanding this kind of data, you know who to sell to in the market. You know what kind of audience is most likely to buy from your business.
The goal is to improve the customer experience. The data allows you to do that.
The more data you have and what it says about your customer can help you change up your sales calls.
It can help you figure out what the follow-up message should look like and how often you should follow-up. It guides what your sales call script looks like.
If you want to learn more about sales calls, especially retention in your sales calls, read this blog post.
You Know What Marketing Strategies Will Work Best
The data information you have on your target audience will help you create and implement marketing strategies.
The data will help you form email marketing strategies that are more personalized. It speaks to a specific person rather than anybody.
If you were creating a Facebook campaign around your core audience, the data would help you figure out demographics and interest. You would have more success with Facebook ads because you know who you are targeting.
The cost per lead would be lower. The open and click-through rate would be higher. The overall metrics would be better.
More importantly, you know what marketing strategies would work best for your business. It's important because you wouldn't try every marketing strategy available. You would focus on what works best for your core audience.
The data can help you see what strategies your customers respond to best.
You'll see where your audience hangs out. You might notice that they hangout more on Instagram than Facebook.
Overall, you have an idea of what direction to take your marketing campaign because you'll know more about your audience from the data you've collected.
Personalization Is Key
Personalization is becoming more key in marketing and sales. It's why customers buy. They feel connected to the brand and the story it tells.
Personalization helps you tell a story in your emails, your Facebook ads, your Google Ads. It's a story about the customer and their journey.
The more data you have on your audience, the more you can tell a story about them. You can tell a story about how the product helped a customer similar to them.
You can also segment your audience based on their interest. Segmentation allows you to break your audience into more refined groups based on their interest and their choices.
Overall, when you have personalization in your marketing strategy, people feel like you relate to them. They feel like you understand their problems. That's what helps them trust your brand.
That's why data is important to create a personal message around the audience.
Data Is Key in Sales
Lastly, it's important to see how data collection affects sales. It affects how companies reach out to customers.
The sales team can look at the analytics and see how many customers are using mobile vs. desktop, opening email campaigns, clicking on marketing campaigns, and more.
You can also have a better idea of your ROI in sales when you look at data. You can see what customers are purchasing from specific campaigns.
Data can also help you predict sales trends as well as marketing trends. You can see how your audience's behavior shifts when they are shopping on mobile devices.
Data can also help you figure out when to have sales on items and when to launch a product.
Overall, data collection is important for your business because it help your business adapt. It helps your business understand who they are selling to and the problems they have.
Why You Need to Understand the Importance of Data Collection
You need to understand the importance of data collection because it helps you refine your audience and deliver a more specific marketing strategy. It helps your sales team understand who they are talking to and what their problems are.
More importantly, data collection helps shape your business because your business is designed for the customer. Your aim should be to help them, and you can help them by understanding them more.
If you want help with data collection, you can contact us here.
Your Honest Guide to Selling Health Insurance
Health insurance is an undeniably lucrative field based on the percentage of people in the U.S. with insurance, but it can often be a delicate sector to generate sales from. You are generally always taught to push for that hard sell and to maximize your revenue, but with selling health insurance you will need to adapt and change your instinctual sales approach.
Correctly conducting yourself is critical to your success in this industry. By flexibly responding to the concerns of your potential client, whilst harnessing effective listening and empathy skills you will be able to clinch those deals in no time.
So whether you are new to the game of selling health insurance or feel like you need a bit of a refresher, read our comprehensive guide on how to get the most success out of selling health insurance.
First Mistake: It's Not All About You
We can all be a bit guilty of this. We all know our sales patter inside out, we want to conduct a great pitch and cement a successful deal, but it might come across as slightly clinical and false.
People are hardened to sales pitches these days. It's not about showing off, using technical jargon, and demonstrating your intelligence. If anything that type of behavior can have an extremely negative effect on your client relationship.
They don't want someone they feel intimidated by. They want someone they can converse with and relate to.
By taking a step back and listening to what the client has to say, this allows the connection to be developed. You must be actively responding to the needs and whims of the client through the pitch. This is where the trust is built and the deals are made.
Compassion and Empathy Are Your Tools
Understand your client may have a story to tell. This story might be upsetting or traumatic to them because of the parameters of health insurance.
Listen and comfort them when necessary, but there is a fine line between compassion and seeming like you are being insincere. Make sure you empathize with their problems and gently attach solutions to their grievances which can be solved through obtaining health insurance.
By determining the client's fears and needs you can spin the negatives into a positive outcome for all parties concerned.
By utilizing these natural emotional responses you will automatically improve the relationships you have with your clients and ensure that trust is maintained.
Selling Health Insurance: What Is the End Goal?
It's an easy mistake to make. You've had a great conversation with a client, you feel like it's been a successful exchange, but you have no idea where to go next?
In short, you've neglected to think about the end goal and what you want to achieve with this relationship. Sales is a process of getting from A to B, but with small incremental steps which are often invisible to everyone else apart from the seller.
Never go into a meeting or phone call without the next logical step on your 'road map' from A to B. Whether it's offering a free 30-minute health consultation or 'I can send those documents for you to look over', always have the next contact point ready for your client to agree to.
Slow Down: It's a Marathon, Not a Sprint!
As confident and adept insurance sellers, it can be tempting to try and rush through the process and pitch, sweeping the potential client up and taking them along for the ride! This is where mistakes and confusion happens.
Having charisma and charm can be beneficial when selling health insurance but it's important to take your time and make sure that everybody is singing from the same hymn sheet. The last thing you want is a client being completely unsure of their policy and agreeing to policies they aren't comfortable with.
Give the client time to make these big decisions. Skilled sales professionals can anticipate the amount of time certain people take to do so. It means that the client is moving through the process at a speed in which they feel is appropriate, which leads to a greater sense of client satisfaction.
Seek out Your Colleagues' Advice
If you are new to the health insurance business or a ten-year seasoned pro, everybody can always improve on their sales pitch.
People who are unwilling to respond to constructive criticism or feedback are usually more likely to become stagnant or unhappy in their careers further along. By being resistant to change means you often get left behind in the sales world.
Test out your skills on a colleague and have fun with it. Get them to react differently and unusually to your pitches and see how you can overcome their reactions in a positive way.
Sit down and analyze your approach together. Take on board and implement any advice they give you which seems helpful. You can even do the same for them, making it mutually beneficial for both your pitches.
It's also a great way to build better working relationships with your colleagues. Having a strong, supportive network around you at work fosters a more successful environment for everyone.
Where Can I Find out More About Selling Health Insurance?
We hope this article has given you a confidence boost on how to go about selling health insurance regardless of where you are in your sales business journey.
By putting effort and time into growing your client relationships, removing the jargon, and simplifying the process for your clients you can be sure to have a fantastic sales record in no time.
If you have any further queries or questions about selling health insurance or any other services we offer, please don't hesitate to contact us. We'll let you know exactly how we can help you with selling health insurance in the future.