Follow These Insurance Marketing Strategies to Get More Sales
With the kind of competition in the insurance world, your company/agency can’t survive without proper marketing. Proper marketing means adopting a new approach brought about by digital marketing strategies.
If you want to beat the competition and attract new customers to your insurance, you have to understand that customers today don’t wait to be told but do their own research. Online insurance marketing has taken over everything, and if you’re not leveraging it, then your business won't survive.
Here are insurance marketing strategies that are going to see you succeed in getting customers in this era.
Work on Your Website
If you’re hoping to survive in the current market, you must have an active website optimized for leads. Face to face interactions are long gone, and the only meeting place you have with your customers is on your website. And it’s not a random one; you need to doctor it to suit your customer’s expectations.
You need a well-designed and functional website because 75% of your customers will judge your credibility by what they see on your site. Customers don’t need to spend a lot of time on your site before connecting with your site. A good website needs to be secure, fast, and mobile-friendly.
Don’t forget to include your contact information and a call to action on your site because that will prompt the customer to take your desired action. Make the website attractive and easy to navigate, and you’ll see sales leads coming in from all corners.
The Power of Social Media on Insurance Marketing
Social media marketing has become necessary for every business now as customers use social media to shop, research, and connect. This is not just a platform to advertise what you’re offering but to create a strong connection with your target customers.
If you want your insurance business to appeal to the younger generation, you must build your presence on social media platforms. YouTube marketing or Facebook ads will expose you to a new set of customers that your business won’t want to leave behind.
Fast pace nature of social media not only exposes your business to huge traffic but also allows you to connect with your customers and solve their issues. This is where you give your customers an opportunity to reach out to you with queries, complaints, and reviews.
Build Relationship With Content Marketing
There is a huge marketing power in content that your business must find. Useful content helps you connect and stay in touch with your customers. Content also help you attract new customers and improve your marketing strategy.
Content has the power to generate traffic on your website as they portray your authority and build credibility. Your customers go through your content whenever they come across your blog. According to a Forrester report, an average person will go through 11.4 pieces of content before they finally make a purchase decision.
Leverage the power of search engine optimization to expand your content reach. Find out target keywords and phrases that will make your page creep in the search results and enable your target customers to find you. Ask yourself if the content you’re posting can convert.
Referrals and Reviews Mean a Lot
When it comes to reviews and referrals, everything narrows back to how happy your previous customers are with your products. A happy customer is more than willing to write a positive review on your site and refer a friend. Referred customers are four times likely to convert.
Many customers will refer their friends and write reviews even when you don’t ask them to because they’re happy purchasing from you, and they want their friends to benefit too. But you can also make this better by creating a referral program. How about you gift every referral from your customer with an enticing reward?
You also need to encourage your customers to leave reviews after every purchase. This is the only way you’re going to get consistent feedback either on Google, Facebook, or other online sites. Reviews help your company build trust and generate quality leads for your insurance.
Don’t forget to respond professionally to each review, whether they’re negative or positive.
Try Video Marketing
One thing about videos is that they don’t go unnoticed. Nielsen’s new report shows that an average consumer in the U.S spends six hours every day on videos. This means that many people can’t scroll past videos, and you need to use that to your advantage.
There are many ways you can get started with video marketing. The first way is to create how-to videos because people need these informative videos to learn some things. It’s not a must that what you’re teaching be insurance-related but informative enough and create the trust.
Stop that mentality of making videos about yourself but your customers. You can use videos to display the testimonies of your customers.
Finally, make videos that showcase your commitment to society. Social responsibility will sell you out to a great number of customers, and you must show them that you care.
Grow Your Networks
When it comes to digital marketing for insurance, LinkedIn will offer you the right opportunity to grow your network. LinkedIn allows you to reach people far beyond your locality. The more networks you grow, the more you expand your reach.
A few ways to make use of the power of LinkedIn are to ensure you complete your profile, whether personal or business. Make sure you send connection requests to potential leads and use personalized notes with each request. Don’t forget to build relationships by engaging your connections and follow up all the leads.
And yes, don’t forget to post frequently.
Take Your Digital Marketing to the Next Level
Marketing in the insurance industry means taking every person you meet as a potential customer, and you must convert them. Unfortunately, Billboards, posters, and word of mouth are no longer working. Digital insurance marketing is what’s going to see your business improve its lead generation and expand its reach.
And because you’re not an expert in marketing, Sales Data Pro is here to help your business leverage the power of marketing and make huge sales. Fill the form, and a customer representative team will be with you as soon as possible.
How to Take Your Insurance Lead Generation Strategy to New Heights
Lead generation is a challenge for any business, especially when it comes to insurance companies.
While you may be generating leads for your insurance company, it may not be optimized. It may not be optimal in generating qualified leads to your business.
That's why understanding and mastering the best insurance lead generation methods are critical to your business success. You want to know the best lead generation strategies that provide the best insurance sales.
That's why you need a lead generation strategy. You need a strategy that is going to propel your insurance business.
Here's a guide on how to take your insurance lead generation strategy to new heights.
Get on Social
Social media offers a lot for business. With so many people on Facebook, Instagram, LinkedIn, Twitter, and other forms of social media.
When you are on social media, it gives you a chance to communicate with your followers. You can post about the benefits of insurance and how it helps people.
When it comes to posting, you can post multiple pictures or video posts. This is a great way to show your content to your followers and spreads your brand awareness.
It gets people familiar with your insurance brand and what you can offer your followers.
However, if you are on social it's important to remember a couple of things:
You need to be consistent when you are using social media for your business. That means posting a couple of times a week. If you spread brand awareness, you need to show people what your brand can offer them.
You need to be consistent in the quality of pictures and videos you are posting. The more consistent you are with posting about your business, the more people can understand the benefits of insurance, which generates more leads.
Update Your Website for Lead Generation
Another tip to consider if you want to take your lead generation system to new heights is to update your website.
You want to make your website is not only SEO optimized, but it's also optimized for mobile. More people are on mobile when they are searching for businesses.
When you update your website, you want to make sure you have a blog. A blog that is SEO optimized can help your website rank higher, which means more people will find your insurance website.
You also need to make sure your blog creates quality content. You want to make sure the content is well-written, has keywords that your market is using, and has topics that your market cares about.
Have an Opt-In Page
Another strategy to consider if you want more leads is in opt-in page or a landing page that offers a lead magnet.
This is a great way to offer information to your target market in exchange for their information. A lead magnet is a source of information that is beneficial to your market. It could be about the benefits of health insurance, the cost of health insurance, the consequences of not getting particular insurance, or something else.
Having an opt-in page is a great way to generate leads because it's giving people what they want in exchange for their name, email, and phone number.
A landing page is similar to an opt-in page. A landing page is a single website page that is designed to get people to take action. It's designed for people to give their information in exchange for a lead magnet.
Target Behavior
In recent years, there's more attention devoted to understanding why someone makes a purchasing decision. That's why understanding the target market's behavior is important if you want to understand why they purchase something from your business.
You should consider looking at segmenting your target market based on their purchase history. You should segment them based on the action they take.
The more you segment your leads, the better you know what to say when you have a sales call with them.
Do Email Marketing
Lastly, you should consider email marketing for your insurance business if you want to warm-up your leads and produce more sales.
Email marketing is a great way to take a cold lead and make it a warm lead. It can take your insurance leads to new heights because you are able to send them information about your insurance, and you can segment your list.
Another benefit of email marketing is that you can send out marketing sequences that communicate weekly what your business does and how it helps customers. You can also send surveys and ask questions to your email list that gets them to respond.
The final benefit of email marketing is that it doesn't force your leads to make a decision. They can stay on your email list until they are ready to buy insurance.
Unless they unsubscribe, email marketing is a great way to maintain communication with your target market. It's a great way to generate sales and nurture your leads.
Why You Need Insurance Lead Generation
While it's important to know how to generate insurance leads, you should also know how to warm up the leads after you have them. You should know how to warm them up so they are eventually ready to buy.
Ultimately, having an insurance lead generation strategy is critical if you want more leads and more qualified leads. The strategies in this article can help you land more leads and generate more sales.
If you want help with your lead generation system for your insurance business, you can contact us here.
7 Tips to Help You Get More Health Insurance Sales in 2021
Almost 90% of people say that reviews influence their decision to buy something.
Influence is powerful when it comes to getting people to take action on a website. It can be decisive if they decide to opt-in for your business and become a lead.
Reviews are just one example of how it can affect your health insurance sales. People buy if they see that other people buy and they've had a positive experience from it.
But there's also a lot more that goes into health insurance sales. You have to know everything about the target market and think about what goes into their buying decision.
Here are 7 tips to consider that can help you get more health insurance leads for 2021.
1. It Starts With a Relationship
Every sales call is about building a relationship with the leads. You should not only try to get a sale but you should understand who they are as a person. You want to know how you can help them.
Sales are about meeting your quote or about getting as many sales as possible, it's about building a relationship with every lead. That means understanding why health insurance can benefit them in particular.
Don't talk about the sale, talk about them and their problems. The more you understand the leads and who they are as a person, the more they will be heard.
2. Segment Your Leads
Another critical part of generating more sales is realizing that every lead is different.
You want to segment them based on their interests and if they are ready to buy. Segmenting your leads means realizing that every conversation you have with your leads will be different.
You should segment them based on the decisions they make. The more you categorize your leads, the more prepared you are when you talk to them on a sales call.
3. Identify the Gap
The gap is letting your leads know what life would be like if they didn't have health insurance.
When you're on a health insurance call, you should talk about this gap. Talk about how life would be if they didn't have this particular health insurance. When you talk about this gap and how it can make a difference in their life, you are showing the pain points.
You are making them realize that their life would be more difficult without your health insurance.
4. Listen to Their Needs
Every sales call is about listening to the needs of the consumer. You should be listening more than you should be talking.
The more you listen to your leads, the more they feel appreciated. They feel like you are a friend rather than someone who wants to make a sale.
This is also why you should look at customer data, so you better understand their needs before you talk to them.
5. Talk About Success Stories
Another tip when you are talking to a lead is to talk about the success stories from other customers. Talk about how your health insurance helped someone when something happened in their life.
Talking about success stories is a great way to influence someone's purchase decision. It makes them feel like they aren't alone and someone is like them.
6. Don't Mention the Price
When you are on a sales call, you shouldn't mention the price. You should discuss the benefits of the product. Talk about the customer journey, the pain points of what someone goes through if they don't have health insurance.
By not mentioning the price, you avoid making the product about the price. You are providing value without the price. You are showing someone the value of your product so they won't care about your price.
You can also demonstrate how price isn't a factor when someone buys health insurance because it's worth it. You are showing how health insurance is a major priority in someone's life, therefore price doesn't matter.
7. Don't Force It
The final tip when it comes to health insurance sales is not to force it.
You may mention all of the pain points and benefits of health insurance, but it ultimately comes down to someone's decision. You don't want to keep pushing someone to make a sale if they don't feel comfortable with making one.
Instead, you should offer that person more information about your health insurance. You should ask them if they want additional information through email, which gives you an opportunity to put them on your email list.
Overall, the more you force it and try to make a sale, the more it pushes someone away from a sale. It can make you seem desperate. It can make you seem like you want it more than the person you are talking to.
Be informational but patient when you talk to a customer. It may take a while to warm up a lead and turn them into a paying customer. Your patience will finally pay off when you do wait.
Now You Know How to Generate More Health Insurance Sales
A solid sales strategy is a major part of any business, especially when it comes to health insurance sales. These tips can help you understand sales and your customer better.
You can understand their needs and what they are looking for. These strategies can help you figure out what to talk about on a sales call and why it's important to stick with these strategies. Overall, whenever you talk about health insurance leads with any customer, it should be about their problems and how you can help them overcome a problem.
If you have questions about health insurance, you can contact us here.
5 Strategies for Generating More Life Insurance Leads
One out of five people who hold life insurance acknowledges their cover isn't enough.
That’s excellent news for businesses looking to drum up more life insurance leads. You have a veritable ground of potential consumers who see your product's value and are halfway to being converted.
However, getting such leads to nurture is not as easy, and without the right approach, your investment will waste away. Let’s look at five proven methods that can help you secure more leads.
1. Online Lead Generation
Did you know that 88% of consumers research their purchases online before hitting a store or finalizing an online purchase? If you’re looking to grow your sales, that’s not something you can afford to ignore.
If you’re going to take advantage of the web for more leads, you must begin with a website. Your site is your piece of online real estate that other digital marketing strategies will direct traffic to.
Once your website is live, you need to generate quality content that’s personalized for your target market. That means developing a buyer persona to help you dig deeper into the psyche of your target market.
The more you personalize your content, the more it resonates with your target audience. That increases the appeal for prospects to come to your website and find out more since you'll come across as a brand that can solve their insurance needs.
Search engine optimization (SEO) and paid ads are vital in making your business more visible to prospects online. The former generates organic traffic while the latter drives paid traffic to your site.
As long as these three elements work in concert, you can generate, and quality leads to bump your sales up.
2. Referrals
The highest form of marketing you can ever receive is an endorsement from one person to another. Typically, it’s usually a client who becomes an ambassador to their friends and family.
You can go with the tried and tested form of lead gen via referrals by requesting your clients to refer your business to others. If you’ve built enough trust with such a client, you'll be top of mind when someone asks for insurance solutions.
Partnering with other businesses is also a productive way to generate more sales leads. Such a relationship works best when it’s a business you can have a symbiotic relationship with as everyone benefits.
For example, it’s common to see life insurance providers partner with schools to sponsor their events. In return, the school will feature the life insurance policy to the parents and guardians, who form a core target market for the insurers.
Referral groups are also a worthy investment to consider for more leads. Since these groups hold meetings with only one member from a profession, you would not be a threat to other attendees as you discuss referrals for more leads.
3. Buying Leads
Purchasing leads has several salient benefits, the least of which is the time you save. Wouldn't you want to have a regular source of quality leads that also frees you up to pursue more business growth?
The lynchpin to making paid leads work for you is to find a good lead service that understands the value of customer intent. There are instances where lead services focus on generating leads regardless of quality, which can derail you.
You want to invest in a lead generation service that understands the alignment between customer intent and the right keywords to bid for.
Another vital issue that can make or break your paid leads experience is affiliate generated traffic. At times, lead service providers partner with affiliate marketers who send lead their way in return for compensation.
If the affiliate program isn't closely managed, it can result in poor quality leads, making your investment a waste. In absolute terms, affiliate generated traffic isn’t a negative.
However, you need to partner with a lead service firm that closely monitors the quality of the affiliate generated leads it relies on.
4. Advertising
Despite the rise of the internet and its impact on purchase decisions, traditional advertising is still well and truly alive. It, therefore, still factors in as a value addition to your lead generation mix.
Before deploying traditional advertising, you need to prove your sales copy works. Unlike the good old days where advertisers had to wait after the fact to assess the results, you don't have to.
For every sales copy version you craft, run A/B tests using your digital channels. These can be Facebook, pay-per-click (PPC) or Google ads. You’ll get the results in real-time and determine what copy resonates most with your audience.
You can then use that outperforming sales copy to run newspaper ads. Just be sure to opt for both digital and physical campaigns as the latter primarily ropes in seniors.
The sales copy generating excellent results doesn't go to waste after this. You can repurpose the content for television ads. But you have to go about this wisely if you're to lift your incoming leads.
The best route is to repurpose your proven sales copy into short videos (one to two minutes) that you run online. These videos now act as an A/B testing ground for your television campaign.
Monitor the response you receive and your metrics to hit on the right video ad proposition. From there, it’s easy to shoot the ad, knowing it’s proven to generate results ahead of the (typically significant) investment outlay.
5. Events
Your brand can put on lead generation events where they target the heart of an issue the attendees have and offer solutions. You must be careful not to host an event where you’re hammering attendees over the head with life insurance.
Instead, host seminars, charities, local events, and even Q&A sessions that speak to the audience's thorny needs/issues. In between the proceedings, you can organically feature your life insurance services and generate leads to follow through.
Are You Poised to Drum up Your Life Insurance Leads?
The market is ripe with consumers who see the need to shore up their life insurance covers. That’s half the battle won in selling more policies but only if you meet the right prospects. Invest heavily in a slew of life insurance leads channels to attract high-quality leads and buoy your sales.
Sales Data Pro is the go-to firm for self-service online lead list generation. Talk to us today for the most up-to-date internet leads, consumer and business data and real-time leads that can grow your sales.
Your Honest Guide to Selling Health Insurance
Health insurance is an undeniably lucrative field based on the percentage of people in the U.S. with insurance, but it can often be a delicate sector to generate sales from. You are generally always taught to push for that hard sell and to maximize your revenue, but with selling health insurance you will need to adapt and change your instinctual sales approach.
Correctly conducting yourself is critical to your success in this industry. By flexibly responding to the concerns of your potential client, whilst harnessing effective listening and empathy skills you will be able to clinch those deals in no time.
So whether you are new to the game of selling health insurance or feel like you need a bit of a refresher, read our comprehensive guide on how to get the most success out of selling health insurance.
First Mistake: It's Not All About You
We can all be a bit guilty of this. We all know our sales patter inside out, we want to conduct a great pitch and cement a successful deal, but it might come across as slightly clinical and false.
People are hardened to sales pitches these days. It's not about showing off, using technical jargon, and demonstrating your intelligence. If anything that type of behavior can have an extremely negative effect on your client relationship.
They don't want someone they feel intimidated by. They want someone they can converse with and relate to.
By taking a step back and listening to what the client has to say, this allows the connection to be developed. You must be actively responding to the needs and whims of the client through the pitch. This is where the trust is built and the deals are made.
Compassion and Empathy Are Your Tools
Understand your client may have a story to tell. This story might be upsetting or traumatic to them because of the parameters of health insurance.
Listen and comfort them when necessary, but there is a fine line between compassion and seeming like you are being insincere. Make sure you empathize with their problems and gently attach solutions to their grievances which can be solved through obtaining health insurance.
By determining the client's fears and needs you can spin the negatives into a positive outcome for all parties concerned.
By utilizing these natural emotional responses you will automatically improve the relationships you have with your clients and ensure that trust is maintained.
Selling Health Insurance: What Is the End Goal?
It's an easy mistake to make. You've had a great conversation with a client, you feel like it's been a successful exchange, but you have no idea where to go next?
In short, you've neglected to think about the end goal and what you want to achieve with this relationship. Sales is a process of getting from A to B, but with small incremental steps which are often invisible to everyone else apart from the seller.
Never go into a meeting or phone call without the next logical step on your 'road map' from A to B. Whether it's offering a free 30-minute health consultation or 'I can send those documents for you to look over', always have the next contact point ready for your client to agree to.
Slow Down: It's a Marathon, Not a Sprint!
As confident and adept insurance sellers, it can be tempting to try and rush through the process and pitch, sweeping the potential client up and taking them along for the ride! This is where mistakes and confusion happens.
Having charisma and charm can be beneficial when selling health insurance but it's important to take your time and make sure that everybody is singing from the same hymn sheet. The last thing you want is a client being completely unsure of their policy and agreeing to policies they aren't comfortable with.
Give the client time to make these big decisions. Skilled sales professionals can anticipate the amount of time certain people take to do so. It means that the client is moving through the process at a speed in which they feel is appropriate, which leads to a greater sense of client satisfaction.
Seek out Your Colleagues' Advice
If you are new to the health insurance business or a ten-year seasoned pro, everybody can always improve on their sales pitch.
People who are unwilling to respond to constructive criticism or feedback are usually more likely to become stagnant or unhappy in their careers further along. By being resistant to change means you often get left behind in the sales world.
Test out your skills on a colleague and have fun with it. Get them to react differently and unusually to your pitches and see how you can overcome their reactions in a positive way.
Sit down and analyze your approach together. Take on board and implement any advice they give you which seems helpful. You can even do the same for them, making it mutually beneficial for both your pitches.
It's also a great way to build better working relationships with your colleagues. Having a strong, supportive network around you at work fosters a more successful environment for everyone.
Where Can I Find out More About Selling Health Insurance?
We hope this article has given you a confidence boost on how to go about selling health insurance regardless of where you are in your sales business journey.
By putting effort and time into growing your client relationships, removing the jargon, and simplifying the process for your clients you can be sure to have a fantastic sales record in no time.
If you have any further queries or questions about selling health insurance or any other services we offer, please don't hesitate to contact us. We'll let you know exactly how we can help you with selling health insurance in the future.