Who's Calling? How Calling Lists for Telemarketing Are Created
With 92% of customer interactions occurring over the phone, call lists are still a relevant tool for telemarketing. But how do you get your hands on one?
Acquiring a calling list for telemarketing is simpler than you think. Read this guide to learn about getting your own telemarketing list for your business needs.
How to Create Your Own Calling List for Telemarketing
You need to follow a few steps when trying to obtain a calling list for telemarketing. Keep in mind the following when you set up your telemarketing strategy to evaluate any cold call lists you consider purchasing.
Quality Over Quantity
When you look for quality call lists, you want a list of potential customers that generate leads. Gone are the day of cold calling high amounts of unsuspecting customers, pressuring them to buy your goods or services.
Today's marketing strategies use warm calling, where you connect with prospective clients who already possess a genuine interest in your business industry.
For example, if you work in the insurance industry, you want lead lists for people who currently pay too much for their insurance or perhaps remain uncovered. These kinds of clients can actually generate leads for your insurance agency.
Do Not Call Compliance
When you do acquire a calling list for telemarketing, it needs to follow DNC compliance. This regulation was established by the Federal Trade Commission for citizens who ask to be put on a Do Not Call list.
DNC legislation limits the number of people you can reach, making it all the more important that you use an elevated targeting strategy when you purchase consumer lead generation data.
TCPA Compliance
DNC compliance is only a portion of the Telephone Consumer Protection Act (TCPA). TCPA protects consumers who have denied the previously expressed written consent.
Aside from written consent, all telemarketers need to disclose their identity, the specific company, and compliance standards. They also need to communicate that the call may be pre-recorded, there may be automatic calls or texts, and that a signature of consent is not needed to buy goods or services.
Consent can also be given via checkbox if a signature is not required. Each piece of consent needs to be on record for legal reference, too.
Elevated Targeting
Your telemarketing list requires high levels of accurate targeting. Your market demographic needs to be specific for an increased response rate. The more specific your targeting strategy, the more likely you are to generate leads.
You can target consumers with call lists based on geographic data. When you purchase sales data focused on geotargeting, your business can market to unique niches within its target demographic. A focused contact strategy saves you time and money.
Real-Time Access
The telemarketing phone call lists use real-time data. You might wonder how you can acquire live data via call lists, but you can use real-time leads that follow the Telephone Consumer Protection Act.
You want real data from verified and active prospects. Your data needs to be unique and accessible for your services (i.e., consumers who can actually use your services). You do not want duplicates, either.
How to Use a Telemarketing List
Now that you know what goes into evaluating the calling list for telemarketing, you need to know how to use one. The elements above are all critical components to enacting a killer telemarketing campaign.
1. Set an Objective
When you purchase call lists, you need to have a specified reason. The kind of data you purchase, the level of targeting you need, and your chances of lead generation all depend on it.
For example, if you want to increase sales as an insurance agent, you can't determine a target audience or attract more customers without a clear objective.
2. Determine Your Goals
When setting goals for a telemarketing campaign, you need two kinds. Your short-term goals address immediate concerns and allow for quick resolutions. You can pivot more quickly and change short-term goals if needed.
Your long-term goals need to build on the short-term goals. You can begin with promoting your product or service, determine what works, then follow up in the long-term portion of your strategy. Once in this phase of planning, you can assess the effectiveness of your goals.
3. Prepare the Script
One of the hallmarks of any telemarketing campaign is the script. Your script needs preparation, and often, lots of tweaking. That's why you establish long and short-term goals. During the goal-setting phase of your campaign, you need adaptability.
Once you have an established script, you can fully act on your long-term goals. You want language and that attracts customers and does not oversell them. You need to quickly communicate what your business does and how it benefits your prospective clients in the simplest way possible.
4. Purchase Your List
Once you have prepared all of your long and short term goals, set objectives, and prepared your list, it's time to purchase your own calling list for telemarketing. Make sure to evaluate its quality and only purchase from an accredited data vendor.
Where to Purchase Data for Telemarketing Lists
You want sales data from a trustworthy source. To access the clients you need, without violating any privacy or communications regulations, your data provider must offer quality over quantity.
When you turn to a data marketing company, do not fall for any quick and easy lead lists. You get what you pay for, and quality rarely comes at a ridiculously low price.
That being said, your budget for a calling list for telemarketing does not need to be sky-high. To learn more about obtaining quality lead lists and how we at Sales Data Pro can help your business, contact us today.
What Are Opt-In Sales Leads and How Can They Benefit Your Business
The way marketing works for businesses today has changed drastically from how things were managed previously, even as early as 10 years ago. Nowadays, you want to be maximizing your sales leads to capture as many new customers as possible.
But there are many different types of sales lead to take advantage of. One of the most popular and reliable options to focus on are opt-in sales leads. But what exactly are opt-in sales leads, and how can they help your business attain the sales you need?
Those are both valid questions that the experts here at Sales Data Pro have made our mission to answer.
What Are Sales Leads and Opt-in Sales Leads?
Let's go over some of the basics first, namely what exactly a sales lead and an opt-in sales lead are.
A sales lead is an individual or business who might later become a customer for your service or product but has not yet transitioned to purchasing. They are people who have been identified through certain strategies to be interested in your business. But they haven't quite yet committed to giving money to your business.
They are often found today through online marketing known as lead generation strategies. They're also the first stage in the sales funnel process. This describes the way in which someone interested in a product becomes a recurring buyer.
Using sales leads is a proven way to expand businesses today.
Opt-in sales leads are a specific form of a sales lead. The key identifying aspect of opt-in sales leads lies in the opt-in side of the name.
These are people who have taken specific action in relation to your business, showing their interest. They have opted-in to your business in the hopes of finding out more.
We're going to provide you with some of the main examples of opt-in sales leads to better explain this. Then we'll highlight some of the benefits they can have for your company.
What Are Some Examples of Opt-in Sales Leads?
One of the most common examples of an opt-in sales lead comes in the form of an email subscription.
Many websites and companies operate a regular email chain or newsletter as a part of their email marketing. On their website, they will have a box for an email to be inserted, so that people can sign up to receive this email chain regularly.
This is a form of an opt-in sales lead, as the individual in question has opted-into your email chain in the hopes of finding out more about your company. It shows that they are interested in what you are offering, and are actively choosing to find out more before they make a purchase.
Opt-in sales leads don't just have to be created via an email marketing plan, however. This process can also work for SMS marketing, where discounts and vouchers can be sent to someone who submits their phone number to your business.
These are the main ways in which businesses adopt opt-in sales leads to their lead generation strategies. But what advantages do opt-in sales leads possess compared with some of the other options available to businesses today?
What Are The Main Benefits of Opt-in Sales Leads for Businesses Today?
One of the main benefits of opt-in sales leads is in the marketing data that the system creates.
With an opt-in system, you'll receive a large email list of people who are interested in your business. You can then analyze this data to assess information about your customer bases.
This information can then be used to impact your sales and marketing strategies in the future.
The genius of opt-in sales leads is also in how cheaply and easily this data and these sales leads can be generated. All you need to do to start generating opt-in sales leads is to have an email subscription box placed on your website.
Then, it's just a case of your marketing team conceptualizing suitable emails to be sent out semi-regularly to these individuals. It ends up being one of the cheapest ways to generate leads, as much of the effort comes from those who are choosing to opt-in.
Another major benefit is that you are only generating leads that are genuinely interested in your business. Otherwise, they wouldn't have taken the initiative to sign up for this information.
Because of this, you can be sure that all the people signed up are at least somewhat interested in your business, and will be more inclined to transition to paying customers later down the road. Opt-in sales leads also provide various different means of impacting the sales funnel and turning leads into customers.
You're able to send out vouchers, news bulletins, product portfolios before launch, demos, or various other marketing materials to see what works best for your company. This customizability in approach means you can craft an opt-in lead generation and sales funnel strategy that fits your business.
Where Can I Find Out More About Opt-in Sales Leads?
Now you know what exactly opt-in sales leads are, how they are usually implemented, and how they can benefit your business. But the complexity of proper lead generation strategies doesn't end there.
We know you likely have many more questions about opt-in sales leads and how you can start to take advantage of them in your company. With Sales Data Pro, we work to make your lead generation activities simpler than ever before.
We can provide real-time leads as well as business and consumer data that can be utilized to improve your businesses' lead generation moving forward, including any opt-in sales lead initiatives to capture new sales for your company.
To find out more about how Sales Data Pro can transform your business, make sure to contact our team directly.
7 Benefits of Buying Consumer Data for Your Business
If you are wanting your business to get ahead or want an extra boost in sales, perhaps you aren't sure how to go about it?
If you have some extra cash that you want to put into your business, what are you going to spend it on?
The smart answer is buying consumer data. Buying consumer data is a sure-fire way to generate excellent information for your company going forward.
In this article, we will take you through the 7 benefits of why you should invest in consumer data and why you won't regret it. Read on to find out more.
1. It Helps You Build A Strong Picture of Your Target Market
One of the main reasons why companies will choose to invest in consumer data is that it grants them an unfiltered look at their target market.
If they are able to have a deeper understanding of how their potential customers operate online it can help to understand their habits and attitudes to spending and marketing.
Using the data to define and cement ideas about overall demographics and people's attitudes towards certain things, companies can use that information to suitably market their product.
When a company is able to comfortably be informed by potential customer's attitudes, they are able to adjust their business model and marketing to appeal to those customers.
Whether it be their likes and dislikes or how they view certain types of marketing.
2. It Promotes Personalization
People generally expect a sense of personalization from companies these days when it comes to interacting with them in a customer or client role.
By collecting consumer data you are able to know how best to personalize any market campaigns or direct customer relations in order to meet the expectations of the consumer.
By knowing what your customers are interested in it allows you to also offer alternative services or products that they also might want to buy. This increases your likelihood of sales and revenue too.
3. It Produces New Products and How to Provide Services
Consumer data can also be used in ways to promote innovation and the creation of new products for your business.
It allows companies to look at existing market data and anticipate the way in which the market is going. It helps companies to see what the customer wants and perhaps what they aren't receiving out of an existing product or service.
By trying to meet the customer's wants and needs and plugging the gap between what is already on offer, a company is able to focus its energy on products that customers want to buy.
This also means that they don't waste their money on products a customer is simply not interested in.
In terms of service, this is also the case. Perhaps your company is providing a service that could easily be streamlined or adjusted to make it more appealing to consumers.
Using customer data can help you keep informed of their desires and requirements from a service.
4. Knowing The Specificity Of Your Demographic
If you use a professional consumer data and leads generator company you are able to really get into the specificity and niches of your target market.
This kind of demographic specificity and the knowledge you can generate from that is invaluable when it comes to getting to know the intricacies of your consumers.
Not only is it affordable, but you are able to access a vast range of potential leads and customer data that you can input and specialize according to your business and its needs.
You can input data such as area, location, gender, ethnicity, language, credit rating, homeowner, and many other filters to get a specialized type of consumer that is perfect for your consumer data profile.
This information can be highly relevant and important to your business if used in the correct way.
You can capitalize on potential profits and maximize sales by obtaining that kind of specific knowledge on your target market.
5. It Makes it Easier For Your Customers to Buy
Using previous data and easy one-click through pay services this allows an easy service for your customers in general.
You can offer products that are similar to the ones they have bought before or recommend previous orders if they are looking for a repeat order.
By streamlining the way in which customers are able to buy allows them a greater satisfaction of purchasing overall.
6. Weeds Out The Invalid Data
The internet can be a tricky place when it comes to making sure that your marketing numbers and trends are solid.
Sometimes there can be a habit of misleading clicks and activity performed by bots which are interpreted as human activity. This can be detrimental for companies who end up using this data for marketing which doesn't reflect the needs of customers.
Using customer data is a sure-fire way that you are using data that hasn't been corrupted by bot activity or misleading internet consumption.
Companies can use that information to weed out invalid data if there is any and use their marketing tools appropriately.
7. Turn The Consumer Data into Profit
This is surely the end goal of any company's business model. If you are able to use that consumer data right then you will be able to use the information to generate healthy sales and profits.
Whether you use this to improve feedback, services, products, or the way you market to your clients, this is always the end result for any business wanting to generate revenue consistently.
By utilizing consumer data correctly you are able to turn a good business into a great one.
Buying Consumer Data: Where Can I Find Out More?
We hope you have enjoyed this article on the benefits of buying consumer data. It can be an efficient and excellent way to invest in your business to find out more about your customers.
This will then help you to generate those extra sales and revenue you are after. There are many reasons why buying customer data is good for your business, and this is only set to increase as the technology develops.
If you have any further questions or queries about consumer data, why not read through one of our previous blog posts? Or even contact us directly.
Understanding the Importance of Data Collection for Your Business
The better data you have, the better ROI you'll have for your business. That's why data and analytics are so important to your marketing and sales team for your business.
The importance of data collection is seen in your ROI and how well you know your customers.
It helps you create a strategic marketing plan around the customers. It helps you develop a driving force in sales.
But to achieve those sales, you need to understand the value of data collection.
Here's a guide that can help you see the value of data collection.
You Better Understand Your Market
The more data collected on your audience, the more you know about them that will help you figure out their needs.
With any market, you have to understand their needs. It isn't a good idea to make a guess on what they want in the market. That's why it's important to figure out a specific audience, figure out their problems, and what their needs are.
You can figure out their needs by understanding why data is important for your business.
The data should show demographics, age, location, interest, and perhaps behavior. It should help you figure out if you are targeting male or female.
By understanding this kind of data, you know who to sell to in the market. You know what kind of audience is most likely to buy from your business.
The goal is to improve the customer experience. The data allows you to do that.
The more data you have and what it says about your customer can help you change up your sales calls.
It can help you figure out what the follow-up message should look like and how often you should follow-up. It guides what your sales call script looks like.
If you want to learn more about sales calls, especially retention in your sales calls, read this blog post.
You Know What Marketing Strategies Will Work Best
The data information you have on your target audience will help you create and implement marketing strategies.
The data will help you form email marketing strategies that are more personalized. It speaks to a specific person rather than anybody.
If you were creating a Facebook campaign around your core audience, the data would help you figure out demographics and interest. You would have more success with Facebook ads because you know who you are targeting.
The cost per lead would be lower. The open and click-through rate would be higher. The overall metrics would be better.
More importantly, you know what marketing strategies would work best for your business. It's important because you wouldn't try every marketing strategy available. You would focus on what works best for your core audience.
The data can help you see what strategies your customers respond to best.
You'll see where your audience hangs out. You might notice that they hangout more on Instagram than Facebook.
Overall, you have an idea of what direction to take your marketing campaign because you'll know more about your audience from the data you've collected.
Personalization Is Key
Personalization is becoming more key in marketing and sales. It's why customers buy. They feel connected to the brand and the story it tells.
Personalization helps you tell a story in your emails, your Facebook ads, your Google Ads. It's a story about the customer and their journey.
The more data you have on your audience, the more you can tell a story about them. You can tell a story about how the product helped a customer similar to them.
You can also segment your audience based on their interest. Segmentation allows you to break your audience into more refined groups based on their interest and their choices.
Overall, when you have personalization in your marketing strategy, people feel like you relate to them. They feel like you understand their problems. That's what helps them trust your brand.
That's why data is important to create a personal message around the audience.
Data Is Key in Sales
Lastly, it's important to see how data collection affects sales. It affects how companies reach out to customers.
The sales team can look at the analytics and see how many customers are using mobile vs. desktop, opening email campaigns, clicking on marketing campaigns, and more.
You can also have a better idea of your ROI in sales when you look at data. You can see what customers are purchasing from specific campaigns.
Data can also help you predict sales trends as well as marketing trends. You can see how your audience's behavior shifts when they are shopping on mobile devices.
Data can also help you figure out when to have sales on items and when to launch a product.
Overall, data collection is important for your business because it help your business adapt. It helps your business understand who they are selling to and the problems they have.
Why You Need to Understand the Importance of Data Collection
You need to understand the importance of data collection because it helps you refine your audience and deliver a more specific marketing strategy. It helps your sales team understand who they are talking to and what their problems are.
More importantly, data collection helps shape your business because your business is designed for the customer. Your aim should be to help them, and you can help them by understanding them more.
If you want help with data collection, you can contact us here.
5 Reasons Why Small Business Should Use Google Ads to Increase Sales
Are you in the multi-level marketing business? Are you working from home but find it difficult to generate leads?
Many small businesses are struggling to find sales prospects when stuck indoors. With social distancing and quarantines, it seems impossible to meet new clients.
Even website traffic is stagnating as competition rises. Is your site dropping down Google's rankings when you need to be #1?
Now's the time to harness pay-per-click (PPC) advertising.
Google AdWords is the most popular PPC platform. Its ads appear on over two million websites and 650k+ apps. They're also listed on the world's largest search engine – Google!
If you've never used PPC before then read on. We highlight how AdWords works, how to get up and running, and how much it costs.
Here are 5 benefits of Google AdWords and how you can increase sales through PPC advertising.
1. Pay Only When They Click
Google AdWords works like this:
You create your advert and tell Google who you want to market to. Targeting your customers is key to the process. You can choose from multiple demographics including location so your ad only appears to users in your region.
Next, you set your budget cap. This is a monthly limit you're willing to spend. Google won't go over it unless you change it.
Google will display how much each ad will cost you. Most advertisers charge to place your ad on their site but Google works a little differently because...
You only pay when someone click's on your advert!
This Cost-Per-Click (CPC) system captures the customers you want at a price you can afford. Prospective sales funnel to your website or Google Maps or anywhere you choose. Ads appear in Android apps to reach an even larger market.
CPC AdWords for small business owners = full control of your online marketing spend.
2. List Number One on Google
Google is the highest-ranked search engine in the world with 92% market share.
When a user searches, the results are divided into two groups: organic and paid. Organic or natural results list websites that Google decides best-suits the search term. They're the ones all your SEO dollars aim to rank high for.
It used to be that paid results looked like ads. With a colored border and separation from organic listings, they put many users off.
Now, Google makes paid results appear like natural listings. The word 'Ad' is the only indicator that they are adverts. They show at the top of the page so are first to be seen.
In effect, your AdWord might be number one on Google.
Might be.
When a potential customer searches for your products or services Google checks your ad's criteria. If you're under budget and the keyword and customer data matches then your ad appears.
What determines the position is how much you're willing to spend per click. The higher the value the higher the odds you'll get #1.
There are other factors Google uses like the bounce rate of your clicks i.e. did people leave within seconds. They also check the quality of your ads so make sure you've no spelling errors!
3. Speedy Results
From creating a new AdWords account to creating your first campaign, your ads can appear within one business day.
A day? Surely you mean a few hours? This is the Internet, after all.
Every advert that appears on the Google network needs to be approved. This includes examining the:
- Headline
- Description
- Keywords
- Destination
- Any images and video
When you consider that a new website can take months if not years to rank on Google's first page, AdWords does pretty well. SEO is vital for your organic listings but Google ads for small business owners boost your overall rankings.
If you change your ad's content it will need to go through the approval process again.
While it goes offline remember you can create multiple adverts. Why not increase your spend on live ads until the edited one clears? Either way, you'll still retain position and gain leads to your site.
4. Full Control of Campaigns
One of the major Google AdWords benefits is having full control over your ads.
Each account can create multiple campaigns. Campaigns let you organize your ads. For example, in November you could create a campaign to target Christmas shoppers.
Each campaign comprises multiple ad groups. These let you categorize your ads and target specific products or services. Ads appear in these groups and comprise of keywords, ad text, and landing pages.
You have total control over all your ads, ad groups, and campaigns.
Christmas is over? Pause that campaign. Sold all your stock? Pause your ad group. Stock arrives in surplus? Resume the group and increase your budget.
The goal is to increase your click-through rate (CTR), retain the visitor, and convert them into a paying customer. If you find the current Google AdWords effectiveness is low you can change things immediately.
5. Benefits of Google AdWords With Targeted Marketing
One essential SEO tool that ties with the AdWords system is their Keyword Planner.
The Keyword Planner lets you discover what people are searching for. Type in a keyword/phrase and the tool displays its average monthly searches. A graph highlights trends so you'll see when the phrase is most effective.
What if your chosen keyword doesn't rank well?
The planner also suggests relevant keywords. You can choose from these to create your own list for your ad to appear under.
Most important is the top of range bid.
This shows how much ads cost for the given search term. They're divided into low and high ranges, showing the spread of ad prices over time.
A similar tool that is free for anyone to use is Google Trends. It provides geographic spread and related queries but doesn't show AdWords data.
Market the Smart Way
The benefits of Google AdWords are clear but how else do you find leads to market your company?
Combining offline and online marketing methods is the best way to promote your business. Mailshots and telemarketing along with email and mobile texts increase the likelihood of building sales.
The question is: who do you target?
At Sales Data Pro, we offer 100% quality data lists for multiple business sectors. From DNC-Compliant telemarketing numbers to real-time aged Internet leads, we've got you covered.
Our data plans include consumer data, business data, and aged Internet leads.
Contact us today to discover how our marketing data can increase your sales. Combine them with AdWords and skyrocket your bottom line.
Be smart. Market with SDP.
At Last, the 7 Secret on How to Be Successful in Direct Sales Is Revealed
The thrill of seeing large sums of money flowing into your bank account keeps you going each day in the direct sales world. There's no question you have the drive.
The question is, do you have the know-how to go with it? In other words, are you wasting each day simply because you don't know how to maximize your sales opportunities?
Fortunately, it is indeed possible to become a superstar in direct sales. Here are seven amazing secrets on how to be successful in direct sales in 2020.
Let's get started!
1. Identify the Target Market
One of the most important steps you need to take in direct sales this spring is to determine who your services' or products' best buyers are.
In many direct sales firms, your trainers will have you start by listing 100 individuals you know. Although you may certainly find some new business partners or customers in your list, it is best to simply pinpoint who your best potential buyers are from the start.
If you identify your offerings' target buyers, you'll avoid wasting energy and time on people who honestly aren't into what you are offering.
2. Pinpoint Your Value Proposition
In addition to identifying who will likely purchase your offerings, be sure to also identify how they benefit from using your offerings.
For instance, maybe your products will help your customers to feel more energetic. Or, maybe your service will enable them to feel more self-assured.
Reframe your offering's most outstanding features into benefits that your prospective buyers are looking for. This is the best way for you to make sale after sale.
3. Make Daily Contacts
Another important step for any serious direct salesperson is to constantly contact potential customers. In fact, a good goal is to make five contacts each day.
Yes, you are already very busy. We get it. But the key to your success is keeping your calendar full.
The more you allow gaps to develop in your bookings, the more challenging it will be for you to maintain your sales momentum long term.
4. Be Respectful of the Client's Time
When you interact with clients, try to treat their time as a precious commodity. After all, the time you take from them is time they'll never get back.
As a general rule of thumb, people appreciate directness and brevity. So, when you're speaking with your potential customer, be friendly, but keep them focused.
Also, pre-plan the items you will go over with them. This will help you to stay on track during your entire conversation with them.
5. Be Different
Ask yourself this question: "Why should a customer purchase X from me instead of another direct sales representative down the street?"
It is critical that you differentiate yourself from your competition. What makes you stand out?
An excellent way to show how you are different is to share a personal story with your prospective buyers. After all, nobody has the story that you do. This means they can't replicate what you're sharing.
If your story resonates with your potential buyers, then these buyers may be motivated to purchase from you versus another representative.
Another way to make yourself stand out is to offer a greater level of customer service to your clients. You could even also offer an enticing loyalty program for repeat clients.
Furthermore, consider customizing your offering, if possible. You may also want to create your own online site to showcase your personality. Even an advice-filled newsletter that you send out to clients via email can make you hard to forget in the client's mind.
6. Follow Up with Clients
Yet another way to be a direct sales superstar is to remember to follow up with your clients.
Specifically, create a system that will allow you to easily keep in contact with clients and prospects.
Unfortunately, many direct sales representatives are ready to give up once they receive a "no." However, when a client says no to an appointment or purchase, it just may not be the best time.
Instead of accepting defeat, try to follow up with them later to see if they may be interested in sitting down with you or buying from you then. When you follow up with clients, you are demonstrating excellent customer service.
7. Use What You Are Selling
Finally, if you are trying to sell a product or service, make sure that you try this offering for yourself, too.
If you are truly excited about what you are selling, your customers will be able to tell. Likewise, they can tell if you're just giving them a company-created spiel.
The more enthusiastic you are about the products you are selling, the easier it will be for you to make the sale every time.
Also, when you use your service or product, this gives you a personal experience with the offering. As a result, you gain firsthand information that you can incorporate into your sales presentations. This enables you to discuss your offering in an accurate and honest manner with possible customers.
How We Can Help You to Master How to Be Successful in Direct Sales
If you're wondering how to be successful in direct sales, we've got you covered with our one-of-a-kind tool for salespeople: Sales Data Pro.
This tool is the most affordable and user-friendly generator of internet leads in real time. You can also receive consumer and business data from our tool. These data can be helpful to use in predictive dialing, telemarketing, and direct mail.
Get in touch with us to learn more about how Sales Data Pro can help you to take your sales successes to a whole new level in 2020 and beyond.
7 Hottest Digital Marketing Trends That Will Define 2020
More than 60% of your customers begin their shopping instances online.
To say that digital marketing is now critical for your survival is an understatement. You need to be present to influence your customer purchase moments. Digital marketing is a useful tool in helping you talk to the right leads at the right time. However, ever-changing, trends in the horizon threaten to affect your strategy.
Here’s a look at the future of digital marketing to help you uncover impactful trends you need to watch out for.
What's Digital Marketing?
For many, digital marketing is about social media and search engine optimization (SEO). The reality is that at this point, digital marketing has dug deep to span over various aspects.
It’s through digital marketing that you promote your brand. Additionally, you can rely on digital marketing to relay your customer experience.
Digital media helps brands manage various types of media to grow their value. These are earned, owned, and paid media.
With earned media, third parties get to share your product or service and, in the process, compliment your brand. You can intercept this organic moment using digital marketing to leverage the goodwill displayed for more brand equity.
On the other side of the street, paid media is you paying to leverage a third-party channel and reach customers. Through digital marketing, you can craft the right strategies that make the most out of your investment.
Owned media refers to the assets your brand takes ownership of, and you can rely on digital marketing to help drum up brand growth using these assets.
The Future of Digital Marketing
To maximize your digital marketing strategy, you need to not only know where it’s been but where it’s going. Let’s examine some exciting trends poised to shape the field in 2020.
1. Experience over Product
Today’s customer is very fluid, and to add to the pain, has a lot more options to substitute you. Therefore, you can’t live focusing your digital marketing on only acquiring customers.
Your approach to digital marketing must now place customer retention at the heart of things. In this pursuit, expect to see a heavier emphasis on customer experience over the direct promotion of products.
As you think through your strategy, you should intentionally focus on developing hands-on customer experiences. These touchpoints will help differentiate your product from the pack, but only if the experiences remain relevant to your customer's core needs.
2. Micro-Moments
A micro-moment is an instance where a customer shows a lot of intent and uses a device to seek to fulfill a need. These needs typically revolve around knowing, going, doing or buying.
Such moments are increasingly becoming common as customers default to the internet to begin their buying journey. A customer will want what they want when they want it, and only the brand that’s delivering on that need will make a sale.
Therefore, more brands will seek to invest in uncovering relevant micro-moments for their customers.
Such investment will be coupled with a higher demand for content that speaks to the customer insights during identifiable micro-moments to make the most of every lead.
3. The Rise of Voice Search
Smart speakers are an already fairly popular device in American homes, and the numbers seem to bear this out.
Statistics show that by 2022, voice shopping will hit a whopping $40 billion from the $2 billion it generates today.
With such an imminent jump in customer expenditure, your digital marketing strategy will need to address voice search.
The key, though, is to understand that you won't be deploying voice search tactics only to remain relevant but also to bolster your brand experience.
4. Visual Search
Along with voice search is visual search that enables customers to upload an image of an item they are looking for and receive specific results.
Such a tool taps into the entrenched power of mobile to turn a customer's smartphone into a search bar.
The appeal to point and shoot if you want to purchase an item is the convenience, and this will only drive the adoption of visual search up.
Consequently, you will need to optimize your digital marketing strategy to position your products right where customers relying on visual search can discover them.
5. Chat Bots
Chatbots are artificial intelligence-driven tools that utilize instant messaging to interact with your clients day or night. Their popularity has shot up so rapidly that by the end of 2020, 85% of customer service will be powered by chatbots.
As more customers come to expect round-the-clock availability of brands to resolve issues, companies will be under pressure to step up their chatbot strategy.
6. Conversational Marketing
As chatbots become more entrenched, clients have begun to realize the value of conversational marketing.
With conversational marketing, you are nurturing a two-way interaction with customers. As they pose queries, you can offer immediate responses in a conversational-style approach to meet your clients on their terms.
Brands should prepare to utilize more conversational marketing as a feedback-driven model that enhances their user experience.
For example, your copy and other marketing material will increasingly have to revolve around fostering a conversational tone.
7. Personalization
Customer data continues to be highly valuable for brands in helping them discern and anticipate their clients’ needs. However, such data can only be of use if you know how to monetize the insights you receive from it.
Personalization is where you use insights gleaned from customer data to offer unique value propositions that speak to a customer's particular needs.
Your digital marketing will have to factor in all areas that personalization can help the brand stand out.
Additionally, you should expect to find it more critical to deploy personalization across your entire universe of digital marketing and not just the regular channels.
Stay Ahead of the Curve
Digital marketing is a mission-critical tool helping you speak to your customers’ purchase decisions. However, technology keeps changing rapidly, which leads to new trends that can rock your strategy. Endeavor always to keep an eye on the future of digital marketing to identify useful ways to pivot your approach.
Sales Data Pro is your go-to- source for high-quality marketing-related data. Talk to us for information backed by constant and consistent monitoring that can enhance your marketing.
7 Tips for Using Mobile Marketing to Find Leads
People spend over 4 hours per day on their mobile devices. That's half of a workday or a significant amount of time in their waking day looking at their phones.
Regardless if we like it or not, people enjoy looking at their phones for instant information. They enjoy looking on social media. There's a lot of things to do on a smartphone.
That's why mobile marketing is growing with popularity. More businesses see the advantage of mobile marketing when it comes to generating leads.
If you want your business to take advantage of mobile marketing, you should consider these 7 tips.
1. Strategic Call-to-Action
If you're trying to land more leads, you should consider testing different call-to-actions. You want the consumer to click and input their information. It's as simple as that.
Sometimes being direct and saying "your item here" is more effective than being clever. You don't want to confuse people with what you're saying.
You want them to understand what action to take after viewing your advertisement on their mobile device.
2. Create a Mobile Survey
Asking for input is a great way to collect consumer data. You can ask people how their experience was at your business or ask them a question about specific feedback.
Creating a mobile survey has the consumer take action and you generate leads at the same time. It's a win-win.
You can also see how we generate real-time leads by checking out our website here.
3. Use Geo-Locational Mobile Ads to Generate Leads
Geo-locational mobile ads focus on targeting people in a specific location.
You can also target specific demographics in a specific location with specific interests. The more advanced your targeting is, the more likely you are generating leads.
The goal is to get your mobile ad in front of the right people so you have a higher chance of getting the leads and the clients you want.
4. Make Sure You Show up on Local Searches
When people search for businesses on their mobile devices, they are often looking for local businesses. You want your business to show up on local traffic to generate more leads.
You can find some tools that help you check if you are showing up on local searches.
5. Get People Involved in Your Content
One of the ways to get people involved with your mobile content is to make it interactive.
You can include puzzles and games that get people involved and actively participating with your business and your brand. If you want people to engage with your presentation or discussion, you can also create a poll that gets people engaged.
You can also send mobile messages or emails that keep your brand engaged with your customers.
These messages can be a special offer or announcing a surprise winner for a promotion.
6. Use Video
Video is becoming more prevalent on social media and in marketing campaigns. Video is the modern way of communicating your brand's message. Now it's an effective way to express your message via mobile.
Video is used on YouTube, webinars, landing pages, and more. Video is everywhere and it should be a part of your mobile marketing strategy.
There are a lot of advantages of using video in your mobile marketing strategy, but especially when it comes to generating leads. For instance, video drives more traffic to your website.
Video can improve SEO with more viewer engagement. There are more clicks, which get your content ranked higher on Google.
Video is also captivating and entertaining. Depending on the kind of video you create, you can capture the attention of your core audience.
You can be creative in your video that demands the attention of the consumer.
Another benefit of videos when it comes to mobile marketing is that it leads to more conversions. Videos are more effective than a simple image.
Your mobile videos can also be shareable. Your consumers can post them on social media and generate more traffic for your business. The key with video is to keep it short and optimize the titles.
You can also see more information on how to generate leads with mobile marketing, especially on how aged leads can benefit your business.
7. Optimize Content
The final tip when it comes to mobile marketing is to make sure your content is optimized for mobile. You don't want someone visiting your mobile website and it looks disjointed and out of place.
You should also make your content easy to find and easy to read. If people come across your website and only have a few minutes to glance at it, they should know exactly what your business model and mission are in those few minutes.
Another way to optimize content is to make sure your titles are short and concise. You should also have helpful articles that attract your core audience.
Overall, these tips can help you generate more leads with mobile marketing. While none of these tips will enhance your results immediately, they can point you in the right direction.
You can test and see what's working and create a marketing strategy around these tips that are effective for your business.
Why Mobile Marketing Can Help You Generate a Ton of Leads
Mobile marketing can help you generate leads if you incorporate these tips. These tips are designed to effectively improve your conversion rate. While it may take some testing, it's ultimately designed to help you generate more of a profit.
While there are more tips involved with mobile marketing, the most important is to figure out your audience and how you can market to them. Each audience is unique and you have to be willing to figure out who your audience is.
For more information on mobile marketing, you can contact us here.
7 Outright Benefits Earned From Direct Sales Marketing
Direct Sales Marketing, as the name suggests, is a form of marketing that advertises directly to existing customers or potential customers. Marketing is a very crucial, and yet sensitive, aspect of any business. The success of your business is directly linked to your marketing efforts. However, just because you have a marketing department doesn’t mean your products will fly off the shelves.
There’s a lot of hype surrounding inbound marketing, but it hasn’t really worked for every business. Sometimes it's better to stick to the good old ways. That way, you’re most likely going to increase sales margins, especially if you do it correctly.
In this article, we’ll look at seven apparent advantages of direct marketing. Though most businesses have shied away from this marketing technique, we’ll show you why going back to the basics might be a good idea.
What Is Direct Sales Marketing?
Happy customers are at the core of every successful business. How to spend marketing funds is one of the most agonizing choices business owners and execs have to make. On one hand, you want to reach a wider audience, and on the other hand, you need a creative and effective marketing campaign.
This marketing entails sending marketing messages to the customers or prospects with a strong call to action to conclude the message.
Forms of Direct Marketing
There are a couple of ways you can launch a directing marketing campaign. What’s more, you don’t have to choose only a single method. You can combine two or more methods for the greatest effect.
Here are some common methods of direct marketing:
- Direct mail- you send mail directly to an existing customer or a potential customer. The mail can include information about offers, discounts, and other customer incentives.
- Face-to-face selling- this method is the most basic form of direct marketing. The sales team personally comes in contact with current and potential customers.
- Catalogs- catalogs are an excellent way to entice your current and potential customer base on your products.
- Internet marketing – directly promote products or provide more information about your products. You can also leverage internet leads for your business’ benefit.
- Telemarketing- telemarketing still generates lots of sales, but you need to do it right. Ditch the annoying robocalls that almost everybody loves to hate; these robocalls may actually be costing your business.
Key Advantages of Direct Marketing
Direct sales marketing is the most basic method of marketing. Although the marketing industry has revolutionized significantly, direct marketing still works like a charm.
Direct marketing has also evolved with time, and now there are modern methods that most companies are embracing. There are a plethora of reasons why you should adopt direct marketing campaigns for your business. Here are a few of the most important.
1.It's Cost-Effective
Direct marketing will save you a lot of cash as compared to most marketing methods. This is because it targets a specific customer base that is most likely to buy your products. The technique whittles the audience down to the customers or people that will be beneficial to your business.
A direct marketing campaign is more purpose-driven and straightforward and is more likely to generate results.
2. Enhances Customer Loyalty and Retention
You can never underestimate the importance of customer retention and loyalty in your business. With direct marketing, you can personalize messages, offers, and discounts to improve customer relationships.
Personalized communication portrays how much you value your customers. In turn, this increases your connection with the customers and will boost their loyalty to your brand.
3. Helps You Pick out Your Ideal Customers
Direct marketing will give you the criteria to pick out your ideal customers. Since the advertisement is tailored to these customers, they are more likely to engage with your products. They are also more likely to be repeat customers or even neighborhood brand ambassadors.
However, targeting the ideal customers doesn’t just happen automatically. You should have a well-coordinated marketing campaign with a competent marketing team both on the ground and at HQ. The team will help you learn more about your customer base.
4. Boost Sales
The greatest advantage of direct marketing is that it boosts sales, which in turn increases profit margins. Direct marketing will get you more sales from your current customers.
If you fell out with a few customers, direct marketing is one way you can get them back. You can rekindle that past relationship and get things rolling again.
5. Direct Marketing Is Relatively Easy
There are so many direct marketing methods that the hardest part might be choosing one. However, all you have to do is just find a way that works for your particular business. Digital marketing is a viable option that won’t need a lot of resources, either human or technical.
6. Helps Get Your Brand out There
You don’t need huge billboards to get your brand recognized, you just need a cohesive direct marketing campaign and you’re good to go.
Get enough mails, catalogs, and emails to the right people, and your brand will spread like wildfire.
7. Faster Turnaround
You get to reap the fruits of your direct marketing campaign pretty quickly. You can also set up that same marketing campaign in no time. For instance, sending an email to your customers will take no more than 10 minutes.
Embrace Direct Marketing for Greater Profit Margins
Hopefully, you’re now aware of the many advantages of direct marketing. You can now incorporate some of the direct marketing methods into your marketing endeavors. Although you don’t have to spend a lot, you still need to put in considerable effort to launch a successful marketing campaign.
For accurate and real-time internet leads, contact us today, and we'll sort you out.
At Last, the 7 Secrets on How to Be Successful in Direct Sales Are Revealed
In the United States, direct sales is big business. In fact, it’s a $35.4 billion industry with over 1 million sellers doing it full-time and another 5.2 million using it to supplement their income.
However, not everyone will succeed. If you truly want to make good money and turn your direct sales gig into a real business, you need to learn the right strategies and implement them the right way.
Luckily, we’re here to help. Here are our seven best tips for how to be successful in direct sales.
1. Use (And Love) Your Product
This should go without saying, but if you really want to succeed in direct sales, you need to choose your product carefully. It should be something you use, love, and truly believe can benefit other people. If you’re truly excited about what you’re selling, it will come through in your delivery – and people will notice.
If you’re using your products consistently, you can also easily demo them and will have plenty of personal testimonials. You might even have some “insider” tips and tricks to share with them.
2. Define Your Target Market
One mistake many direct sellers make is assuming that everyone with a heartbeat is a prospective customer. If you do this, you’ll waste a lot of your time on people who simply aren’t interested.
Instead, take some time right away to figure out exactly who your target customer is. Once you really get to know your product, it’s fairly easy to figure out the type of person who is most likely to have a need for it.
Is it busy moms? Is it young, single people? Once you narrow this down, think about where these people “hang out.”
Are you likely to find them spending their spare time on Tik Tok or Snapchat? Or do they spend hours scrolling through Pinterest? Maybe Facebook is a better platform, or even LinkedIn.
Maybe your target audience doesn’t spend much time on social media at all, and you need to focus on chat groups or other types of gatherings. Figure this out and it becomes easy to put your marketing efforts into the right places
3. Identify Your Value Proposition
Most people are careful with their money, so it’s not enough for you to just tell them that your product is great, and they should buy it. You need to actually show them how it will make their lives better.
Will it make them look gorgeous and feel better about themselves? Will it give them more energy? Or help them be more efficient in the kitchen?
Also, beware of touting the features of your product. Is it non-toxic? So what!
Instead, let them know that using a non-toxic product means that it’s safer for their children and pets. Or that it could reduce the chances of having an allergic reaction.
Turn features into benefits and you’ll be way ahead of the game.
4. Differentiate Yourself
With almost every direct sales product, there are many other people working for the same company. Why would a customer buy from you instead of their neighbor, co-worker, or family friend who is offering the same products?
Find the answer to this question, and you’re setting yourself up for success.
One great option is to incorporate your personal story into your sales pitch. This is something that nobody else can replicate, so it will automatically set you apart.
You can also differentiate yourself by personalizing your sales process, adding additional services or a loyalty plan, or even creating a monthly newsletter that you send to your customers and prospects.
6. Leverage Social Media
Social media is one of the best ways to get leads. If you’re not using it consistently, you’re missing out.
Post photos and videos of your products. Share ideas about new ways to use them. Try having a photo contest where your customers post images of themselves with your products and use a specific hashtag.
You can also host contests and giveaways, or even pay a few dollars for targeted social media ads.
7. Throw an Online Party
While in-person networking and home parties have long been some of the best tactics for direct sales, we live in a different world now. With “social distancing” being the phrase of the year, your entire sales process needs a revamp.
Do yourself a favor and start figuring out how to create social gatherings online right now. Facebook groups are a good start.
You might also look for other ways to throw virtual parties online. For example, look for online event software that will allow you to showcase your products and do demonstrations for groups of people in remote locations.
You’ll also want to refine your shipping or delivery options. Many people don’t want to leave their houses right now, but that doesn’t mean you have to stop doing business. The people who figure out smart ways to work around this will ultimately be the ones who succeed despite these new challenges.
How to Be Successful in Direct Sales? Never Stop Learning!
Now you know the top seven secrets for how to be successful in direct sales. But, you’re not done yet!
One of the most important keys to success is to never stop learning. We suggest you bookmark our blog and come back every day. Read through a few of our posts and decide how you can implement our tips into your business.
Then, come back the next day – and the next – and keep repeating the process! This will ensure that you’re always a step ahead of your competitors and that your business doesn’t just survive but truly thrives.